DIGITAL ALIENATION OF PERSONALITY IN THE ERA OF INFORMATIZATION

M. Kitaeva

DIGITAL ALIENATION OF PERSONALITY IN THE ERA OF INFORMATIZATION

Annotation. One of the key problems of modern man is the problem of digital alienation. Digital alienation arises in an industrial society, the main characteristic of which is the interchangeability of its members, in a digital, media society in which information technologies form a new value-semantic field of interactions of communication participants among themselves. The digital society forms two new classes in the field of work that have similarities and differences: the precariat and freelancers. The precariat, as a rule, is regarded as a class that exhibits digital alienation – alienated from itself, its values and needs, alienated from other people, from society as a whole, being the subject of difficult communication. Successful freelancers are regarded as high-level professionals who have overcome digital alienation, difficult communication, highly personally and communicatively competent. It is suggested that the possibility of overcoming digital alienation is associated with the emergence in modern society of a new approach to education and self-education – an integral approach. The integral approach is implemented as learning and self-learning throughout life and manifests itself in a number of aspects: spatial, communicative, personal, ideological, ontological. Integral self-education is implemented through coaching and self-coaching training. The forms of coaching and self-coaching are considered as ways of introducing the approach of integral education into the sphere of social interaction of a modern person, as well as the possibilities and features of their application to overcome digital alienation.

Keywords: digital alienation, integral education, precariat, freelance, coaching.

MICROTEXTS OF DIFFERENT DISCOURSES

N. Bashkatova

MICROTEXTS OF DIFFERENT DISCOURSES

Abstract. Various types of discourses make up the mass media space, for example: artistic, official business, everyday, scientific, religious. The paper examines the lymphological aspects of microtexts on the example of religious discourse, the integration of textoids into the mass media space.

Keywords: text, textoid, microtext, small format text, text message, discourse, text boundaries, limology, context, minimax principle, symbol, commandment, covenants, Delphic maxims, idioms, contracture

THE LANGUAGE OF INTERNET COMMUNICATION: SECONDARY GLOTTOGENESIS AND THE FORMATION OF A NEW SYMBOLIC-SEMIOTIC SYSTEM

L. Son

THE LANGUAGE OF INTERNET COMMUNICATION: SECONDARY GLOTTOGENESIS AND THE FORMATION OF A NEW SYMBOLIC-SEMIOTIC SYSTEM

Abstract. The article is devoted to the problem of the formation of the language of Internet communication as a new symbolic-semiotic system in the light of scientific theories of linguistic sign and glottogenesis. The level structure of the Internet communication language is also proposed at phonological-graphic, lexical-pictographic, morphological-syntactic levels and their characteristics are given.

Key words. Internet communication, linguistic sign, secondary glottogenesis, symbolic-semiotic system, level structure of the Internet communication language.

LINGUISTIC CHARACTERISTICS OF SPEECH BEHAVIOR OF MODERN GERMAN- AND RUSSIAN-SPEAKING CHILDREN OF SENIOR PRESCHOOL AGE

M. Ksenz, O. Lomova

LINGUISTIC CHARACTERISTICS OF SPEECH BEHAVIOR OF MODERN GERMAN- AND RUSSIAN-SPEAKING CHILDREN OF SENIOR PRESCHOOL AGE

Abstract. The article is devoted to the study of linguistic features of speech behavior of German- and Russian-speaking children of senior preschool age (5-7 years), given a specific situation of speech communication. The nature of speech behavior determined the research material ‒ episodes from the television programs «Dingsda: Müller», «Dingsda», «Out of the mouth of babes», videos of a similar format («Children try to guess things from the USSR», «Old things and modern children»). Children’s speech is studied and compared in the following aspects: vocabulary, word formation, grammar and phonetic features of speech peculiar to this age group. Similarities were revealed mainly at the phonetic level, differences – in word formation and grammar. Similarities in the field of phonetics are explained by universal processes characteristic of many languages, for example, the order of assimilation of consonants. The lexical features of children’s speech include the use of nominations of typical phenomena, explained both by the influence of society (mass culture, modern realities), and the age stage (evaluative vocabulary) and a specific speech situation (words expressing doubt and uncertainty). Differences were found in the processes of word formation; for example, for a German–speaking child, word formation by word composition became the most productive way, and for a Russian-speaking child, the suffix method, which was reflected in the more frequent use of diminutives by Russian-speaking children. The differences in grammar are explained by the types of languages that German and Russian belong to. Analytical German pays great attention to the order of words in a sentence, and for synthetic Russian, the relations between words are expressed through word- and formative morphemes.

Keywords: children’s speech, ontolinguistics (linguistics of children’s speech), psycholinguistics, speech behavior, age features of speech, speech of an older preschooler.

ADOLESCENT’S COPING-STRATEGIES VERBALIZATION IN RESPOND TO PARENT’S DESTRUCTIVE SPEECH BEHAVIOR (EXPERIMENTAL RESEARCH)

L. Komalova

ADOLESCENT’S COPING-STRATEGIES VERBALIZATION IN RESPOND TO PARENT’S DESTRUCTIVE SPEECH BEHAVIOR (EXPERIMENTAL RESEARCH)²

Abstract. The paper describes a research aiming at correlating the adolescent’s speech behavior in response to the parent’s destructive speech behavior with the description of coping-strategies conceptualized in the psychological literature. The research design includes an experimental procedure similar to a projective test, which is preceded by a lexico-semantic analysis of coping-strategies’ descriptors. The research involved 53 people (29 females and 24 males) aged 18-37, students of humanitarian universities and / or working in humanitarian specialties. The subjects were asked to imagine themselves in the social role of a child in five model situations and to record in writing their verbal reaction (in the form of direct speech) in response to the verbal behavior of the parent / parents in each of the proposed situations. As a result of the analysis of the child’s speech behavior, it was revealed that the variables “the situation of interaction between the child and the parent” and “the biological age of the child” influence the child’s preferences when verbalizing coping-strategies, while the variable “the biological sex of the child” affects the choice of coping-strategies only in combination with other variables. In response to the parent’s destructive verbal behavior in model situations, the child’s verbal behavior is dominated by the verbalization of such coping-strategies as “search for social support”, “problem solving planning”, “confrontation” and “acceptance of responsibility”. It was revealed that in situations with greater autonomy of the child, the verbalization of the coping-strategy “problem solving planning” is more pronounced, in situations with less autonomy of the child, the verbalization of the coping-strategy “confrontation” is more pronounced.

Keywords: coping-strategies, coping behavior, speech behavior, parent-child relationship, biological sex.

MANIFESTATION OF THE PHENOMENON OF GOSSIP AMONG YOUNG PEOPLE

E. Chernysheva, I. Mogilnikova

MANIFESTATION OF THE PHENOMENON OF GOSSIP AMONG YOUNG PEOPLE

Abstract. The features of the phenomenon of gossip in the youth environment are discussed. Based on the developed questionnaire on the attitude to gossip and the data obtained from the study, it is emphasized that every young person in his life regularly meets with gossip that is associated with unreliable information. The arguments are described that young people often gossip about the peculiarities of interpersonal relationships, successes in the professional sphere and other significant aspects of life. Attention is focused on the fact that youth gossip is used for a pleasant pastime, can be deliberately dissolved to exert pressure, manipulate the behavior of other people and rally within the team. The negative information disseminated can become a component of bullying and mobbing. It is argued that gossip in most cases negatively affects relationships, is the cause of adverse emotional experiences, personal dramas. Most of the young people noted that they prefer to talk to distributors and even crack down or take revenge as a response to the spread of gossip about themselves. Few can ignore or ignore the information. The need to increase the ability of young people to constructively counteract the negative influence of gossip is emphasized.

Key words: gossip, youth relationships, false information, negative impact.

COGNITIVE TENSION POINTS IN THE RECEPTION OF A POETIC TEXT

V. Stepanov, N. Eremina

COGNITIVE TENSION POINTS IN THE RECEPTION OF A POETIC TEXT

Abstract. The article is devoted to the study of literary text reception by the primary and secondary linguistic personalities. The study describes the localization of cognitive tension points in the reception of a translated poetic text by the primary and secondary linguistic personalities, and their comprehension is made. The types of localizations and the principles of scaling the points of cognitive tension in the reception of translated poetic text by primary and secondary linguistic personalities are disclosed. The research results show the following conclusions: the high degree of reception identity, and consequently the localization of cognitive tension points at the lexical and grammatical levels testify to the similarity in the systemic organization of the target language in the reception of native and non-native speakers. The low degree of identity in the reception of rhythmic and rhyme-poetic organisation of translated poetic texts indicates the lack of identical and formed systemic representations of cognitive expectations in the reception of a poetic work. At this point it seems possible to assume that the study of systemic perceptions of the reception of a fiction text by primary and secondary linguists through the prism of experimental identification of points of cognitive tension will contribute to the formation of objective criteria to assess the quality of translation.

Key words: reception, points of cognitive tension, linguistic personality, literary translation, poetic text.

DIACHRONIC TRANSFORMATION OF THE SEMANTIC STRUCTURE OF CONCEPTS IN RUSSIAN LINGUOCULTURE

Yu. Pogrebnyak, A. Bodrikov

DIACHRONIC TRANSFORMATION OF THE SEMANTIC STRUCTURE OF CONCEPTS IN RUSSIAN LINGUOCULTURE

Annotation. In modern Russian linguoculture, some traditionally distinguished concepts have developed new semantic characteristics, pushing the traditionally distinguished semantic features into the background. Meanings that are significant in the conditions of modern life and reflect the trends of modern culture come to the fore. The analysis of Internet statuses has shown that the transformation of the semantic structure of concepts in modern linguoculture is in accordance with the trends of modern culture. The change in the structure of concepts is influenced by the ideas of postmodernism. The characteristics of postmodernism “seep” into the structure of the concept, such as, for example, the devaluation of values and norms; artificiality, anti-hierarchical (chaotic), superficiality and lack of deep meaning; excess copying (plagiarism, unoriginality); pluralism of opinions, attitudes, etc.; uncertainty in everything; eclecticism; multiple interpretations (multiple interpretations); kitsch, shocking; irony (cynicism, ridicule); parody; marginality; fragmentation (attention to details, lack of synthesis, collapse of meta-projects); denial of “old knowledge” and lack of new knowledge; formation of virtual reality, life among simulacra; “death” of the author (creativity as a citation and replica of an existing one).

The considered features of postmodernism are present in the structure of the concepts considered by us, changing the semantics of the latter in accordance with the requirements of modernity. Basically, the value component of the concept undergoes transformation. Modern Russian people are mainly interested not in the conceptual, or even figurative aspect of phenomena and objects, but in their assessment, their value for society. And this is natural, since modern culture allows for a multiplicity of interpretations of phenomena and meanings.

Keywords: concept, Russian linguoculture, value component, Internet status, modern culture.

TYPES OF MODERN INTERNET ADVERTISING AND ITS ROLE IN DECISION-MAKING

M. Ryabova, A. Elyasov

TYPES OF MODERN INTERNET ADVERTISING AND ITS ROLE IN DECISION-MAKING

Abstract. The article considers the main types of Internet advertising and their influence on the potential recipient. The relevance of the research is determined by the advertising text phenomenon, which has firmly and permanently entered a modern person life, which requires a constant study of advertising perception specifics by the target audience. The main ways of implementing illocutionary goals in English-language advertising communication on the Internet are revealed. The conclusion is made about the types variety, advertising activities forms that have no analogues in terms of their impact due to their specificity.

Keywords: Internet, advertising, specifics of communication, impact, perception.

DIGITAL DIPLOMACY IN THE MODERN COMMUNICATIVE SOCIETY

E. Malysheva, K. Afanaseva

DIGITAL DIPLOMACY IN THE MODERN COMMUNICATIVE SOCIETY

Abstract. In the modern world, the active development of social networks has led to the fact that public diplomacy has reached a new level and has begun to transform into digital diplomacy. Politicians in many countries have started actively creating accounts on social networks for faster exchange of information and expressing their opinions. Barack Obama is one of the first political figures who started using social networks for political purposes. This paper discusses the concept, origins, types, advantages and disadvantages of digital diplomacy in general, as well as Barack Obama’s digital diplomacy.

Keywords: digital diplomacy, social networks, Barack Obama, communicative society, communication, interaction.

MANIPULATIVE POTENTIAL OF EUPHEMISMS AND DYSPHEMISMS IN POLITICAL TEXTS OF THE CONTEMPORARY RUSSIAN MEDIA

V. Maiba, O. Marunevich

MANIPULATIVE POTENTIAL OF EUPHEMISMS AND DYSPHEMISMS IN POLITICAL TEXTS OF THE CONTEMPORARY RUSSIAN MEDIA

Abstract. The given paper is focused on the linguistic analysis of the present-day Russian media texts that realize their manipulative potential using a wide array of methods and techniques. We have managed to prove that one of the most popular means of influencing the recipient is euphemization and dysphemization of events and phenomena described by journalists. Depending on the author’s intention, the replacement of words is carried out to shift the emphasis from something negative to neutral and vice versa. At the same time, this technique allows the journalists to distort information and tell a lie without being caught by hiding the true meaning of the word / expression. Along with specifying the priority topics that are subject to euphemization and dysphemization, we have also revealed the dependence of the use of these tropes on the media political orientation.

Keywords: media discourse, mass media, manipulation, speech influence, euphemism, dysphemism, recipient

THE EXPRESSIVENESS OF THE MEDIA LANGUAGE OF YOUNG PEOPLE IN THE CONTEXT OF TRANSLATION

М. Ryabova

THE EXPRESSIVENESS OF THE MEDIA LANGUAGE OF YOUNG PEOPLE IN THE CONTEXT OF TRANSLATION

Abstract. The article presents the results of a study of the expressiveness of the modern youth language. The main purpose of the article is to identify the characteristic expressive features inherent in the mobile media language of young people, and the specifics of its translation.

Keywords: expressiveness, youth language, media space, communication, translation techniques, creolized text.

CATEGORIZATION OF THE EGOCENTRIC SPACE OF THE LINGUISTIC PERSONALITY IN POLITICAL DISCOURSE

T. Popova

CATEGORIZATION OF THE EGOCENTRIC SPACE OF THE LINGUISTIC PERSONALITY IN POLITICAL DISCOURSE

Abstract. The article is devoted to the study of the role of categorization of the egocentric space of a linguistic personality in political discourse based on a multi-paradigm approach to cognitive linguistics. The article describes the anthropocentric approach of research within the framework of cognitive linguistics. The author of the article identifies three groups of egocentric space. The paper analyzes the coordinates of categorization of the egocentric space of a linguistic personality in the process of structuring real reality based on the egocentric principle. On the example of speeches by former British Prime Ministers Margaret Thatcher and Theresa May the features of the speech behavior of a linguistic personality as part of the discursive space of politics are described. The work is based on such research methods as linguostatistical method, contextual analysis, linguistic modeling method, discursive method, conceptual-taxonymic analysis, correlation analysis, as well as conceptual method.

Keywords: cognitive linguistics, categorization, cognitive mechanisms, mental procedures, anthropocentrism, linguistic personality, linguistic picture of an individual, knowledge production.

PSYCHOTYPIC DETERMINANTS OF MEANINGFUL TEXT PERCEPTION: ANALYSIS OF THE SIGNS OF MESSAGE DISTORTION

<p style=”text-align: right;”><strong>T. Dugarova</strong></p>
<p style=”text-align: center;”><strong>PSYCHOTYPIC DETERMINANTS OF MEANINGFUL TEXT PERCEPTION: ANALYSIS OF THE SIGNS OF MESSAGE DISTORTION </strong></p>
<em><strong>Abstract</strong>.</em> The article discusses the psychological conditioning of verbal distortions. The author assesses the state of methodological and applied research of the problem of mental and verbal interrelation in different scientific directions. The idea of the necessity of interdisciplinary research of the discussed problem is formulated. The practical part of the article presents the results of the experimental research of adolescents’ lying. The author interprets lie as a conscious distortion of the truth, presented in the verbal form. The results of the comparative-comparative analysis of the linguistic and speech signs of the distorted (false) text depending on the author’s belonging to this or that psychotype (according to A.E. Lichko) are described.

<em><strong>Keywords</strong>:</em> psychology of lie, signs of verbal distortion, personality psychotype, speech message, semantic perception

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

M. Zarifian

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

Abstract. The topic of this study is inspired by my own personal skill in drawing cartoons, my professional experience as a cartoonist and journalist, and a profound long-term interest in exploring the communication capabilities of cartooning. In a nutshell, this article looks at how cartoons evolved as a Western branch of fine art from the stage of an artistic endeavor to achieve a deeper visual language to the deployment of cartoon capabilities with the goal of “public awareness” and as a means of visual protest during the Protestant Reformation in the early sixteenth century. From the Renaissance to the creation of the printing press, this evolution entered a new phase, focusing on the characteristics of political action. Stemming from the point that the main place and prosperous point of cartoons is in the

press, the roles and functions of editorial cartoons have been analyzed. The objective is to come up with a suitable response to the topic of why cartoons are such excellent communication vehicles. This paper tries to explain how cartoonists, as excellent communicators, continually use written and visual means among the four basic modes of communication: verbal, nonverbal, written, and visual. Following that, it will be explained how cartoons will work very efficiently when you need to convey complicated and sensitive messages or need the participation of people. According to the findings of this study, cartoons are the outcome of human beings’ careful observation, which broadens our awareness of current human beings’ predicament in the new media landscape.

Keywords: cartoon, communication, caricature, journalism, editorial cartoon, political Cartoon, Mass Media.

MANAGING THE PERCEPTION OF VERBAL MESSAGE AGGRESSIVENESS

I. Vashunina

MANAGING THE PERCEPTION OF VERBAL MESSAGE AGGRESSIVENESS

Abstract. This article presents a generalization and interpretation of experimental studies of the perception of aggressiveness of the text, conducted using the scaling method and the semantic differential method. It is established that the directed creolization of the text, which consists in adding an illustration to the verbal text with an effective potential in the aspect of aggressiveness, can affect the perception of aggressiveness of a speech message. To correct the perception of aggressiveness, both the content and the form of the illustration can be used. The image of an attack, threat of attack, dangerous and incomprehensible, potentially threatening objects increases the assessment of the aggressiveness of the text. A visual correlation of the aggressive quality was found in the form of a potentially dangerous object moving towards the viewer. It is possible to change the perception of aggressiveness by adjusting ratings on the meaningfully close scales dangerous, unfriendly, malicious, hostile, threatening, provocative, as well as on scales that showed correlation with the aggressive scale in factor structures (positive correlation with the scales hard, cold, complex, negative correlation with the scales calm, easy). Analysis of the experimental results shows that the degree of influence of directed creolization on the perception of aggressiveness of a speech message depends on the proximity of the message content to recipients: texts on topics close to recipients are subject to perception correction weaker than texts on topics far from the interests of recipients.

Keywords: aggressiveness of speech message, directed creolization, creolized text, semantic perception of text, semantic differential method

STRUCTURAL DETERMINANTS OF IDEOLOGICAL DISCOURSE IN THE CHINESE LINGUISTIC CULTURE

A. Khabarov

STRUCTURAL DETERMINANTS OF IDEOLOGICAL DISCOURSE IN THE CHINESE LINGUISTIC CULTURE

Abstract. In this publication, we will consider the problem of typological description of the structural and functional features of Chinese ideological discourse in the light of modern linguistic theories in the context of the influence of information and psychological warfare factors on modern Chinese society. The study will determine the communicative parameters of constructing a macrostructural model of ideological discourse, presented as a system of derivatives from the binary pair “topic and comment”, taking into account the totality of ethnic, psychological and socio-cultural characteristics that determine the typical features of the speech behavior of representatives of Chinese linguistic culture in the modern era. In the cognitive aspect, the macrostructure of ideological discourse is presented by us in the form of an interconnected system of reference frames and a set of associative conceptual fields, which are actualized in the deictic boundaries of the interdiscursive environment through ideologically labeled units of language. The conclusions obtained indicate that the system-forming role in the communicative dynamics of the deployment of verbal forms of representation of frame structures of consciousness can be reflected in the ethnic and cognitive model of the system of positions derived from the predicative pair “topic-comment”, and the ethno-cultural specificity of the extrapolation of ideology in China is expressed in the choice of linguistic means and communicative strategies of influence, illustrating the relevance of semantic, functional and pragmatic characteristics of ideologized discourses to the basic topic., playing the role of a propositional core in the processes of interdiscursive deployment of a communicative plan.

Keywords: discourse, ideology, linguistic culture, presupposition, verbal marker, topic, comment.

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

M. Zarifian

THE BRAIN AS A CIRCUIT DEVICE

<p style=”text-align: right;”><strong>N. Petrijchuk</strong></p>
<p style=”text-align: center;”><strong>THE BRAIN AS A CIRCUIT DEVICE</strong></p>
It is shown that our brain does not “produce” or “cause” consciousness. This article presents significant results of the development of a program for the circuit implementation of a holistically interacting system of mechanisms of individual adaptivity (Bot), following the sequence of evolutionary complication of the mechanisms of the psyche. In particular, according to the author, this development confirms the validity of the philosophical assumptions formulated by J. Tony in his Theory of Integrated Information.

<em><strong>Keywords</strong>:</em> psychophysiology, difficult problem of consciousness, adaptive functions of the psyche, circuit approach, modeling of systems of individual adaptability.

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SPEECH MARKERS OF PSYCHOLOGICAL ADAPTATION OF PRIMARY SCHOOL STUDENTS TO THE SOCIAL SITUATION OF DEVELOPMENT

P. Novikova

SPEECH MARKERS OF PSYCHOLOGICAL ADAPTATION OF PRIMARY SCHOOL STUDENTS TO THE SOCIAL SITUATION OF DEVELOPMENT

In the article presented and analyzed of speech features and the process of organizing communication by a junior school student, which are objective indicators of socialization and mastering the current social situation of development. Analyzed role of an adult (first a parent, then a teacher) in the development of communicative competence; a detailed definition of the concept of a speech marker in the context of speech impact is given, specific speech markers of successful mastering of sociocultural experience are highlighted.

Keywords: speech markers, social situation of development, joint activity, theory of speech activity.

SEMANTIC FIELD “FAMILY” AS A WAY OF ORGANIZING THE LANGUAGE EXPERIENCE (BASED ON THE MATERIAL OF THE GERMAN LANGUAGE)

N. Druzhina

SEMANTIC FIELD “FAMILY” AS A WAY OF ORGANIZING THE LANGUAGE EXPERIENCE (BASED ON THE MATERIAL OF THE GERMAN LANGUAGE)

The article presents the results of using the field reconstruction method to describe the value of “family” (based on the material of the German periodical press). The modern specificity of the semantic field “family” determines the peculiarities of the way of organizing the linguistic experience of representatives of the German linguoculture. The theoretical basis was formed by the points of view existing in science regarding the interrelation and complementarity of such concepts as value, semantic field, and linguistic picture of the world from theoretical and psycholinguistic positions. In the course of the study, the meaningful signs of the semantic dominant of the field were established, among which there are a number of meanings that are not found in the dictionaries.

Keywords: semantic field, value, field reconstruction, journalistic discourse, language experience, transformation of the family.

С0MMUNICATIVE ADVERTISING STRATEGIES IN THE CONTEXT OF MODERN REALITIES: FROM MUTUAL UNDERSTANDING OF PEOPLE TO UNDERSTANDING THE WORLD

<p style=”text-align: right;”><strong>D. Korobko, M. Ryabova</strong></p>
<p style=”text-align: center;”><strong>С0MMUNICATIVE ADVERTISING STRATEGIES IN THE CONTEXT OF MODERN REALITIES: FROM MUTUAL UNDERSTANDING OF PEOPLE TO UNDERSTANDING THE WORLD</strong></p>
The article actualizes the relationship between advertising and the consumer, the advertiser and the target audience, goods and personal value system and their mutual influence against the background of a changing world. The dual nature of modern advertising is revealed, its simultaneous positioning of the benefits of the advertising subject and the optimization of the specific communicative intention of the target audience. The implementation of the strategic goal of advertising is investigated separately, as it usually uses an optimizing strategy. Among the positioning strategies, a number of subordinate strategies were identified, including value-oriented strategies that affect the social and psychological aspect of the advertising message, affect the mass consciousness and thus realize a regulatory function, stimulating the sale of goods. To fully understand the role of advertising in connection with the digitalization of information and include in its meanings the values of individual cultures in their opposition (in particular, Russian and European), the verbal and non-verbal possibilities of the influence of the media text of the advertising message were analyzed using the example of Russian-language slogans or advertising texts for FMCG companies, including telecommunications services, household cleaning products and food. Also, a method was proposed for analyzing advertising text using a two-stage strategy for analyzing the linguistic and extralinguistic factors of the text. The conclusion is made about the essence of advertising as a means of communication and a key to the emergence of a strong connection between the spiritual and the material.

<strong><em>Keywords</em>:</strong> communicative advertising strategies, advertising message, value-oriented strategies, value system, analysis of advertising messages.

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EXPRESS METHOD FOR ASSESSING PROFESSIONAL COMPETENCIES BASED ON INTERNET PROGRAMS FOR SEMANTIC ANALYSIS OF TEXTS

A.V. Bulgakov

EXPRESS METHOD FOR ASSESSING PROFESSIONAL COMPETENCIES BASED ON INTERNET PROGRAMS FOR SEMANTIC ANALYSIS OF TEXTS

The results of the development and use of an express method of semantic analysis for assessing the ideas about competencies among applicants for a master’s program are presented. The sample left 18 people. we used the internet platforms stio.com/ and p2pi.ru/ adapted for research purposes for text analysis. The theoretical basis was formed by the concepts of mediation, “linguistic personality”, semantic analysis. Revealed moderate correlations between the level of compliance with the standard and the absence of the semantic
load of the text r = – 0.491876; low content, boring, triviality of the text r = -0.32127; its harmony r = -0.31767. The carried out factor analysis after the varimax rotation determined the 3-factor model of “linguistic personality”: the general characteristic of the text is 53%; text optimization24%; compliance of competencies with the standard 23%. It was determined that such a correspondence is quite sufficient for assessing the future master. The rest of the factors are manifestations of a linguistic personality, indirectly giving an idea of ??the competencies of a teacher-psychologist. In subsequent studies, it is advisable to continue working to create express diagnostics for other education specialists.

Keywords: semantic analysis, linguistic personality, competence assessment, educational psychologist, Internet platforms for word processing.

PSYCHOTHERAPY: SPEAKING IN A COMMON LANGUAGE?

Y.A. Aksenova

PSYCHOTHERAPY: SPEAKING IN A COMMON LANGUAGE?

The article is devoted to the discussion of the issues of how the therapist’s speech changes the client’s mind, and the language of psychotherapy changes cultural codes of self-consciousness of entire generations. Any psychotherapeutic process is based on speech communication. In the process of communication with a psychotherapist, a client learns principles and rules of psychotherapy. Their acceptance leads to changes in a client’s mind and self- consciousness, increases his independence and ability to take responsibility for his own life and relationships with people. Questions of a psychotherapist set up for reflection and increase a degree of awareness. Each direction of psychotherapy works on the basis of its own conceptual apparatus, in the space of its own language. The client inevitably learns the language and the very structure of thinking of the psychotherapeutic direction to which he turned for help. Thanks to the wide spread of psychotherapeutic ideas, the language of psychotherapy have become a prominent and social phenomenon.

Keywords: speech communication, speech effects, directions of psychotherapy, reflection, self-awareness, responsibility, language of psychotherapy.

РАЗВИВАЮЩЕЕСЯ МЫШЛЕНИЕ КАК ОБЪЕКТ КОНСТРУКТИВНО-ТЕХНИЧЕСКОГО ЗНАНИЯ ОБ ИННОВАЦИОННОМ ОБРАЗОВАНИИ

Каминская М.В.

ART AND PROFESSIONAL CONSCIOUS IN THE IN THE INTERNET AGE

А.E. Тarasov

ART AND PROFESSIONAL CONSCIOUS IN THE IN THE INTERNET AGE

In the past and nowadays, recruiting and training new members of the professional community as well as the skill-building outside any professional activity is demonstration of mythologemes, which are de-objectified professional activities. The complex of mythologemes constitutes the professional consciousness, which, in addition to the de-objectified skills per se, includes ideas about the tasks and goals of activity in the context of the society. Professional consciousness in any profession includes at least three components: doctrine, theory and experience and skills.

The development of professional consciousness in the traditional (“guild”) procedure involves sequential demonstration consciousness images associated with doctrines, theory and de-objectified activity. However, the reverse order of learning is also possible, when first the neophyte gets acquainted with the artifacts, and then he/she is presented with the theory and the doctrine. This enables the substitution of the doctrine and theory underlying specific skills with new images that may change the activity in question. This is typical for marginal groups, for example, reenactors.

Keywords: professional consciousness, reenactors, hobbies, training.

LOGO OF HIGHER EDUCATIONAL INSTITUTION AS A CREOLIZED TEXT

I.V. Vashunina

LOGO OF HIGHER EDUCATIONAL INSTITUTION AS A CREOLIZED TEXT

The article presents the results of a study of logos of higher educational institutions. The main purpose of the article is to characterize the formation of the meaning of the creolized logo text. The material of the study was 108 logos of Moscow universities. The logo consists of two components: a verbal and a visual component. The verbal component is usually the name of the university, less often it contains additional information. The meaning of the logo is always based on the verbal component, which can be considered as a logical subject. The iconic component is a statement about this subject, that is, it is a logical predicate. Logos carry information about the order (often) or freedom, emancipation, can inform that this University is a Russian university by name, or by its function, subject to government ministries and departments, and not only to the Ministry of education, is a classical University, usually with a long history, this is the place where a full, complete, harmonious education is given, it is a major institution, where students require knowledge, gain wisdom, this is the place where you develop, grow, increase their  luggage of knowledge, it’s a place to learn, this is the place, where they learn something specific. Currently, when designing logos, there is a change in the cognitive paradigm (the presentation of information on the choice of the addressee) to the psycholinguistic one (the creation of images that affect the addressee).

Keywords: psycholinguistic paradigm, logos of higher educational institutions, creolized text, iconic component of the creolized text, form semantics, color semantics.

References

1. Demin P.V. (2018) Jemblema v vizual’noj reprezentacii vuza [Logo in the visual presentation of the university]. Universitetskoe upravlenie: praktika i analiz [University Management: practice and analysis], 22(6), pp. 8-23 Dub [Oak]. Kratkaja jenciklopedija znakov i simvolov [Short encyclopedia of signs and symbols]. URL: https: //www.symbolarium.ru/index.php/ (Аccessed 01.02.2020)
2. GUU 100: Istorija i filosofija logotipa v cvete [State University of Management: History and philosophy of the logo in color]. Oficial’nyj sajt gosudarstvennogo universiteta upravlenija [Official site of the State University of Management]. URL: https://guu.ru/news_ru/50092/ (Аccessed 01.02.1020)
3. Kreolizovannyj tekst: Smyslovoe vosprijatie [Creolized Text: Semantic Perception] (2020). Kollektivnaja monografija / Otv. red. I.V. Vashunina. Red. koll.: E.F. Tarasov, A.A. Nistratov, M.O. Matveev. M.: Institut jazykoznanija RAN. 206 p.
4. Kuz’mina M.S. (2015) Vizual’naja kul’tura i tradicii simmetrii v tovarnyh znakah Rossii [Visual Culture and Traditions of Symmetry in Russian trademarks]: avtoreferat dis. … kandidata kul’turologii. Saratov. 27 p.
5. Pastoureau M. (2019) Krasnyj. Istorija cveta [Red: The History of a Color]. M.: Novoe literaturnoe obozrenie. 160 p.
6. Pashkov S.G., Demin P.V. (2015) Simvolika universiteta v vosprijatii studentov [Symbols of the University in the Perception of Students]. INTERakcija. INTERv’ju. INTERpretacija [INTERaction, INTERview, INTERpretation], 10, pp. 91-100.
7. Poljakov S.Je. (2011) Fenomenologija psihicheskih reprezentacij [Phenomenology of Mental Representations]. SPb: Piter. 688 p.
8.  Airey D. (2016) Logotip i firmennyj stil’. Rukovodstvo dizajnera [Logo Design Love: A Guide to Creating Iconic Brand Identities]. SPb.: Piter. 224 p.

THE EVALUATION OF PROFESSIONALLY IMPORTANT PSYCHOPHYSIOLOGICAL QUALITIES WITHIN THE RAILWAY TRANSPORT SYSTEM

A.A. Amangosov, A.S. Mambetalina

THE EVALUATION OF PROFESSIONALLY IMPORTANT PSYCHOPHYSIOLOGICAL QUALITIES WITHIN THE RAILWAY TRANSPORT SYSTEM

State economic conditions require the search of completely new operational methods execution. Due to those requirements, organizations have to implement new personnel evaluation methods, corresponding to strategical changes and new development priorities of the organization. All the above requires obligatory participation of qualified and motivated personnel with unique area of expertise, whose professional and personal growth are a key factor to the business development. That is why the application of psychological and psychophysiological evaluation methods in personnel management is relevant in nowadays corporate environment. The fact that the methods, applied in a nation-wide company, which employs 1% of the population, are analyzed during this research, only amplifies the significance of such research. Railway industry is a strategic industry in Kazakhstan. Thus, the capability of professional growth depends on the psychological evaluation of the personnel.

The purpose of the study is the theoretical and practical justification of implementation of contemporary psychological and psycho-physiological evaluation methods of National Company Kazakhstan Temir Zholy personnel. In the research the following methods were used: theoretical analysis of literature, psychophysiological testing, personal and professional competencies psychological evaluation, evaluation of performance efficiency.

Keywords: psychophysiological testing, management, area of expertise, personnel, railway, traffic safety, the human factor.

THE ROLE OF LINGUOCULTURAL COMPETENCE IN THE DEVELOPMENT OF A TEACHER’S PROFESSIONAL PERSONALITY

A.A. Lazurkin

THE ROLE OF LINGUOCULTURAL COMPETENCE IN THE DEVELOPMENT OF A TEACHER’S PROFESSIONAL PERSONALITY

The article deals with the role of linguocultural competence in the formation of the professional personality of a future teacher. It is shown here that the formation of linguocultural competence can be considered as a global goal of language teaching; this competence includes not only the language knowledge, i.e. its structure and semantics, features of functioning, as well as rhetorical aspects, but also constantly focuses on the cultural component, which contributes to the formation of the professional personality of the future teacher.

The dictionary itself is based on the concept of teacher-dictionary-student interaction. The Russian word is presented in it as a multi-aspect phenomenon, therefore, various reference material, socio-cultural, linguistic and literary comments, links to language rules, etc. are placed in the dictionary entry. Its socio-cultural orientation is expressed in the fact that many Belarusian realities are set into the dictionary, which has led to an increase in the interest of students in the Russian language, because they are more willing to work with material that is native to them. The article presents the ways of formation of linguocultural competence – through the use of our compiled complex dictionary of the Russian language and a system of didactic tasks, each of them contains cultural texts such as fiction, journalistic, popular scientific texts, etc.

As a result, the future teacher acquires basic knowledge that reflects the language in interaction with culture, forms the skills to use and apply them; this is how the future teacher develops his/ her abilities to improve professional pedagogical competence, language culture, and, therefore, general culture as a whole.

Keywords: competence, linguocultural competence, personality, complex dictionary, professionalism.

CHALLENGES IN THE TRANSLATION OF LEGAL DOCUMENTS FOR REFUGEES AND ASYLUM-SEEKERS FROM SPANISH INTO ENGLISH AND RUSSIAN

M. Relinque-Barranca, F. J. Vigier-Moreno

CHALLENGES IN THE TRANSLATION OF LEGAL DOCUMENTS FOR REFUGEES AND ASYLUM-SEEKERS FROM SPANISH INTO ENGLISH AND RUSSIAN

(translated from original by M.O. Matveev)

As noted by most prominent Translation Studies scholars (S. Šarčević; E. Alcaraz Varó and B. Hughes; D. Cao; to name but a few), intersystemic legal translation is characterised by the asymmetry of the legal systems concerned and its subsequent conceptual and terminological incongruity. These difficulties become even bigger when working with languages, cultures and legal systems with different historical background and development, such as Spanish, English and Russian.

In this paper we will focus on the challenges identified in the translation of a set of legal texts used at the Refugee Reception Centre of Seville (Spain) in a project dedicated to translating and revising documentation used at this governmental institution. More specifically, we will focus on the problematic terminological and phraseological units encountered in those texts and the solutions offered, taking into account the specific recipients of these texts (i.e., refugees and asylum-seekers), the specific purpose of such translated texts and the implications of frequently using English and Russian as lingua francas in these settings.

Keywords: translation; legal documents; refugees; Spanish; English; Russian.

Литература

1. Alcaraz Varó E., Hughes B. Legal Translation Explained. Manchester: St. Jerome Publishing, 2002.
2. Asociación Latinoamericano Rusa. Sistema jurídico en Rusia. 2018. [Online].

URL:http://www.blog.universidades-rusia.com/2018/06/04/sistema-juridico-en-rusia/>

3. Bohórquez C. Centro de Acogida a Refugiados. Conference delivered at University Pablo de Olavide of Seville, 24 April 2018.
4. Borja Albi A. ¿Es posible traducir realidades jurídicas? Restricciones y prioridades en la traducción de documentos de sucesiones británicos al español / Monzó E. Borja Albi A. La traducción y la interpretación en las relaciones jurídicas internacionales. Castelló de la Plana: Publicacions de la Universitat Jaume I, 2005. P. 1-19. Cao D. Translating Law. Clevedon; Buffalo; Toronto: Multilingual Matters, 2007.
5. 5. Chromá M. Traps of Legal English as a Target Language in Legal Translation / Comparative Legilinguistics. 2016. No. 26: 71-97. URL:https://pressto.amu.edu.pl/index.php/cl/article/viewFile/6264/6291>
6. Gémar J. La asimetría cultural y el traductor jurídico. El lenguaje del Derecho, la cultura y la traducción / Monzó E. Borja Albi A. La traducción y la interpretación en las relaciones jurídicas internacionales. Castelló de la Plana: Universitat Jaume I, 2005. рр. 33-64. 7. Gozález Ruiz V. Trying to See the Wood Despite the Trees: A Plain Approach to Legal Translation / Cheng L. Sing K. Wagner A. The Ashgate Handbook of Legal Translation. Farnham: Ashgate, 2014. рр. 71-89.
7. Harvey M.A. Beginner’s Course in Legal Translation: The Case of Culture-bound Terms. / ASTTI-ETI. 2000. P. 357-369.           URL: http://www.tradulex.com/Actes2000/harvey.pdf
8. Hickey L. ¿Cómo hacer que lo difícil sea tan fácil como lo imposible? / Monzó E. Borja Albi A. La traducción y la interpretación en las relaciones jurídicas internacionales. Castelló de la Plana: Universitat Jaume I, 2005. рр. 19-32.
9. Kocbek A. An integrated model for translating legal texts / Vertimo Studijos, 2012. No. 5. P. 64-75.                                                                            URL:http://www.vertimostudijos.flf.vu.lt/wpcontent/uploads/2015/01/Vertimo_studijos_5.65-76.pdf
10. Las Heras C. Solicitantes de asilo, refugiados, apátridas: una Babel invisible / Jornadas de Traducción e Interpretación contra la exclusión social. Madrid: Comisión Europea y Comisión Española de Ayuda al Refugiado, 2010. рр. 53-60.
11. León-Pinilla R. Jordá-Mathiasen E. Prado-Gascó. V. La interpretación en el contexto de los refugiados: valoración por los agentes implicados / Sendebar. 2016. No. 27. P. 25-49.
12. Mayoral Asensio R. La traducción de referencias culturales / Sendebar. 1999. No. 10. рр. 67-88.
13. Prieto Ramos F. Parameters for Problem-Solving in Legal Translation: Implications for Legal Lexicography and Institutional Terminology Management / Cheng L. Sing K. Wagner A. The Ashgate Handbook of Legal Translation. Farnham: Ashgate, 2014. P. 121-134. DOI: 10.1080/10848770.2018.1492813.
14. Šarčević S. New Approach to Legal Translation. The Hague: Kluwer Law International, 1997.

16. Valero-Garcés C. Interpreting and Translating in the Spanish Asylum and Refugee Office: A Case Study / The European Legacy. 2018. pp. 1-14.
17. Vigier-Moreno F.J. Meeting Translation and Interpreting Needs in a Governmental Setting in the Context of Asylum. Outsourced Services and ad hoc Solutions at the Refugee Reception Centre in Seville. Conference delivered at the SIGLaR interdisciplinary workshop 2018: Language Right: Issues and Good Practices. University of Warsaw, 21-22 September 2018.
18. Way C. The Challenges and Opportunities of Legal Translation and Translator Training in the 21st Century / International Journal of Communication. 2016. No. 10. P. pp. 1009-1029.

URL: https://ijoc.org/index.php/ijoc/article/view/3580/1576>

SCHOLARLY DISCOURSE IN THE DIGITAL AGE – SOME DIRECTIONS OF DEVELOPMENT

M. Meiler

SCHOLARLY DISCOURSE IN THE DIGITAL AGE – SOME DIRECTIONS OF DEVELOPMENT

(translated from original by O.A. Radchenko)

This paper discusses some directions of development that seem to be extrapolatable on the basis of what we know to date about how the digital revolution affects academia and its communication system. Drawing on that interdisciplinary state of research five aspects are outlined that determine scholarly discourse taking place in the World Wide Web: a) media infrastructures and platforms, b) ethno-theories within the field of scholarly discourse online, c) aspects of quality control and information overload, d) newly evolving digital genres and e) the question if there will arise a new order of academic knowledge. Subsequently some hypotheses on problems that might appear in the near future are discussed too.

Keywords: academia, scholarly communication, WWW, social media, meta-academics, media linguistics

WORLD VALUES SURVEY DATA, NATIONAL IQ AND SOCIO-ECONOMIC ACHIEVEMENTS OF COUNTRIES

Grigorjev A., Valueva E., Grigorjev N., Karlin A.

WORLD VALUES SURVEY DATA, NATIONAL IQ AND SOCIO-ECONOMIC ACHIEVEMENTS OF COUNTRIES

The article presents the results of evaluating the informativity of the World Values Survey data relative to the real values of citizens of the countries surveyed, taking into account their level of intelligence (national IQ). The data of the World Values Survey were analyzed at the level of two “key dimensions”: “traditional values – secular-rational values” and “survival values – self-expression values”, the analysis included data from the five waves of this survey, from the first to the fifth. National IQs were obtained by combining data from psychometric measurements in countries of the world with the results of international studies of educational attainments. Indicators of real values were socio-economic indicators (gross domestic product per capita, publication activity index, life expectancy, infant mortality, tuberculosis incidence and general indicator of socio-economic achievements), reflecting the social behavior of citizens of a country. Using a regression analysis, it was determined whether the “key measurements” do make an independent of the national IQ contribution to the prediction of socio-economic indicators. The results showed that while traditional – secular-rational values do not make an independent contribution to the prediction of any of the socio-economic indicators included in the analysis, survival values – self-expression make such a contribution to the prediction of gross domestic product per capita , publication activity index, life expectancy and general indicator of socio-economic achievements.

Keywords: values, national IQ, WVS, socio-economic indicators.

References

1. Interv’ju s professorom Evgeniem Fedorovichem Tarasovym. Moskovskaja psiholingvisticheskaja shkola: istoki, stanovlenie, rezul’taty // Voprosy psiholingvistiki. 2010. # 2(12). S. 15-19.
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3. Inglhart R., Vel’cel’ K. Modernizacija, kul’turnye izmenenija i demokratija: Posledovatel’nost’ chelovecheskogo razvitija. M.: Novoe izdatel’stvo, 2011. – 464 s. – (Biblioteka fonda «Liberal’naja missija»)

THE PRECEDENT NAME AS A FUNDEMENTAL ELEMENT

A. Romanov

THE PRECEDENT NAME AS A FUNDEMENTAL ELEMENT
OF THE U.S.MILITARY IDIOM

 (as exemplified in English)

This study belongs to the anthropological paradigm and examines the triad of “culture – conscience – language”. The significance of theoretical and practical development of issues related to intercultural communication conditions the relevance of our research. The object of this paper is the U.S. military professional lingo. The subject area embraces the precedent name interpreted as an authentic linguocultural artifact of GI’s speech repertoire. Among an array of precedent phenomena that form the national-cultural foundation of an ethnic community, precedent nominations occupy a special niche. Precedent names constitute the core of linguistic means of transmitting socially significant experience, and serve as a means for explicating national fundamental concepts. This study is exemplified in English based on the analytical-descriptive method, the method of continuous sampling of illustrative material, and elements of intentional and contextual analysis.

Keywords: ethnos, U.S. Armed Forces, GI military subculture, service member, military idiom, social dialect, precedent phenomena, precedent name.

STRATEGIES FOR REALIZING THE PRAGMATIC POTENTIAL OF PR-TEXTS IN ENGLISH OF INTERNATIONAL COMPANIES

Y. Zubkova

STRATEGIES FOR REALIZING THE PRAGMATIC POTENTIAL OF PR-TEXTS IN ENGLISH OF INTERNATIONAL COMPANIES

The article is devoted to the ways for realizing the pragmatic potential of PR-texts in English of international companies. The relevance of the stated issue is explained by the fact that strategies of filling the expression of the pragmatic potential remain poorly studied and require deeper research, as in the conditions of the modern economy, when the supply significantly exceeds the demand, and the level of competition between organizations is extremely high, it is the text with the well-composed pragmatic potential, that helps companies to stand out, attract new customers and outsell their competitors in the market. The ability of PR-texts to exert a psychological impact on a recipient is understood as the pragmatics of the PR-text in English. It was revealed that there are four main strategies for the implementation of the pragmatic characteristics of the PR-text in English (strategy of logical persuasion, evaluation, appeal to the senses, optimization of language means), each of which has a number of sub-strategies. All examples taken from relevant PR-texts in English of international companies demonstrate the filling of texts with the strongest pragmatics thanks to the diversity of stylistic devices. It was also found out that in a situation when a non-verbal part is added to the verbal part, the pragmatic potential of the text becomes stronger. Such semiotically rich texts are especially popular among international companies because they avoid the language barrier.

Keywords: PR-text, strategy, sub-strategy, pragmatic potential, international company, influential effect.

FUNCTIONAL-SEMANTIC REPRESENTATION

A. Romanov, L Romanova

FUNCTIONAL-SEMANTIC REPRESENTATION
AS THE REGULATIVE CONSTRUCTION
OF MENTAL REPRESENTATION
OF TUNNEL LOCALIZATION OF LANGUAGE SIGN

The article deals with the “regulative mechanism” of dissemination and implementation of information-dominant (“viral”) communicative constructive practices in the media space. A series of models of expanded and narrowed informative influence direction of the “fan shift” of discourse (“window”) focusing as the complex technology of communicative-discoursive manipulation are proposed. The authors conclude that the leading role of the communicative and informative components in the structure of society is determined by it’s reliance on the relational properties and the regulatory nature of messages.

Key words: discourse-construct, communicative construct, scenary sign-construct, model of regulative space of discoursive practices, “window” of discourse, regulative interaction, tunnel sign-construct, tunnel discoursive reality, functional-semantic representation.

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