HIDDEN PSYCHOLOGICAL MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN MODERN MEDIA TEXTS

Dalganina V.V., Koltsova I.V., A.E. Shirvanyan

HIDDEN PSYCHOLOGICAL MECHANISMS OF MASS CONSCIOUSNESS MANIPULATION IN MODERN MEDIA TEXTS

Abstract. In today’s information society, audience attention is becoming a key resource, and mass media are a powerful tool of psychological influence. This article provides a theoretical analysis of the hidden psychological mechanisms of mass consciousness manipulation implemented in contemporary media texts. The relevance of this study stems from the increasing negative trends in the media environment associated with the formation of simplified stereotypes, the erosion of value orientations, and the introduction of certain behavioral models. The methodological framework of this work is based on the principles of persuasive psychology, cognitive linguistics, and mass communication theory. The study utilized methods of theoretical analysis, systematization, and interpretive analysis. The article examines in detail the concept of «manipulation», distinguishing it from related categories such as propaganda. Particular attention is paid to the cognitive mechanisms of information processing used for manipulative purposes: specification, contrast, gradation, conceptual metaphor, metonymy, and metaphtonymy. This article analyzes strategies for managing public consciousness (distraction, audience infantilization, and the «problem-reaction-solution» paradigm) and the role of implicit information in reducing critical perception. It concludes that manipulation is multi-layered, combining cognitive, linguistic, and psychological components. This article contributes to our understanding of audience «cognitive vulnerabilities» and identifies prospects for further empirical research and the development of methods for improving media literacy.

Keywords: manipulation of mass consciousness, hidden mechanisms of influence, cognitive linguistics, psychology of influence, conceptual metaphor, and cognitive distortions.

Cite as: Dalganina V.V., Koltsova I.V., Shirvanyan A.E. Hidden psychological mechanisms of mass consciousness manipulation in modern media texts // Organizational Psycholinguistics.
– 2026. – No. 1(33). – pp. 140–151.

SEMANTICS AND PERCEPTION OF THE NUMERAL COMPONENT ‘FOUR’ IN RUSSIAN AND CHINESE PHRASEOLOGY: A LINGUOCULTURAL APPROACH

Katekina A.A.

SEMANTICS AND PERCEPTION OF THE NUMERAL COMPONENT ‘FOUR’ IN RUSSIAN AND CHINESE PHRASEOLOGY: A LINGUOCULTURAL APPROACH

Abstract. The article presents a comparative analysis of Russian and Chinese phraseological units containing the numeral ‘four’. The study is conducted within the framework of linguocultural research, incorporating elements of comparative and semantic analysis. Particular attention is paid to the ambivalence of the Chinese numeral 四 (sì): on the one hand, its homophony with the character ‘death’ (死) generates stable negative associations and underlies the phenomenon of tetraphobia; on the other hand, within chéngyǔ and fixed expressions, these connotations may be neutralized by the integral meaning of the phraseological unit, giving way to the symbolism of spatial completeness and totality. However, in certain cases, negative evaluative meanings persist, indicating the semantic ambivalence of this component. The study aims to identify the semantic, value-based, and linguocultural features of phraseological units with the numeral component ‘four’ and to determine the types of their correspondences in Russian. The empirical material consists of a dataset of over 70 phraseological units extracted from authoritative lexicographic sources of the Russian and Chinese languages. The methodological framework includes linguocultural, semantic, cognitive, and comparative analysis, supplemented by elements of a corpus-based approach. A psycholinguistic perspective is employed as a theoretical foundation, providing a basis for subsequent experimental verification. The findings demonstrate that in Chinese phraseology, the numeral component 四 predominantly conveys meanings of multiplicity and completeness; however, culturally marked negative connotations associated with homophony may persist, resulting in semantic ambivalence. In Russian phraseology, the numeral ‘four’ tends to actualize notions of order, completeness, and clarity, while negative or ironic connotations arise contextually and are not inherently associated with the numeral itself. The study reveals partial semantic correspondences alongside cultural asymmetries, contributing to a deeper understanding of the mechanisms of numerical conceptualization in phraseology. A promising direction for further research lies in the experimental verification of these findings using psycholinguistic methods. This paper is relevant to specialists in contrastive linguistics, translation studies, linguoculturology, and psycholinguistics.

Keywords: phraseology, numeral component ‘four’, linguocultural code, Chinese language, Russian language.

Cite as: Katekina A.A. Semantics and Perception of the Numeral Component ‘Four’ in Russian and Chinese Phraseology: A Linguocultural Approach // Organizational Psycholinguistics. – 2026.
– No. 1(33). – pp. 111–140.

PSYCHOLINGUISTIC ANALYSIS OF TEXTS GENERATED BY ARTIFICIAL INTELLIGENCE (USING THE EXAMPLE OF ZEN PLATFORM ARTICLES)

Gritsai L.A.

PSYCHOLINGUISTIC ANALYSIS OF TEXTS GENERATED BY ARTIFICIAL INTELLIGENCE
(USING THE EXAMPLE OF ZEN PLATFORM ARTICLES)

Abstract. The article is devoted to a comprehensive psycholinguistic analysis of texts generated by artificial intelligence systems and published on the Zen platform, considered as a representative model of modern algorithmically controlled social media, in which the dynamics of content distribution was initially determined by audience reactions and built-in recommendation mechanisms, but in recent years has changed significantly due to the active introduction of generative language models, which led to an increase in the proportion of texts devoid of individual authorship.  The relevance of the research is due to the fact that the mass appearance of algorithmically created publications transforms the nature of media discourse and calls into question the stability of the reader’s cognitive strategies, since it has not yet been established how standardized, cliched and structurally predictable texts affect the processes of understanding, interpretation and formation of value attitudes. The study identifies the psycholinguistic parameters that distinguish the generated texts from the author’s publications, as well as identifies potential differences in their impact on the addressee’s thinking and interpretative processes. The paper provides a comparative analysis of the systemic psycholinguistic differences between author’s and generated publications on the Zen platform, as well as their potential impact on the addressee’s cognitive and affective mechanisms. The scientific significance of the research is due to the fact that the problem of the impact of algorithmically created texts on the cognitive and affective mechanisms of the reader is only beginning to be systematically understood, despite the fact that the first works in the field of digital psycholinguistics already record the specifics of the structural predictability and emotional standardization of such materials; the theoretical and practical significance of the work is determined by the contribution to the development of digital psycholinguistics and the possibility of using the results obtained when developing criteria for the examination of media content.

Keywords: psycholinguistics, artificial intelligence, media discourse, social media, Zen, cognitive processes, algorithmic communication.

Cite as: Gritsai L.A. Psycholinguistic analysis of texts generated by artificial intelligence (using the example of Zen platform articles) // Organizational Psycholinguistics. – 2026.
– No. 1(33). – pp. 80–110.

DEFENSE MECHANISMS IN RUSSIAN AND FOREIGN FAIRY TALES: PSYCHOANALYTIC AND PEDAGOGICAL ASPECTS

Bashlykova O.V.

DEFENSE MECHANISMS IN RUSSIAN AND FOREIGN FAIRY TALES: PSYCHOANALYTIC AND PEDAGOGICAL ASPECTS

Abstract. The article examines the specific representation of ego defense mechanisms in the discursive space of fairy tales. A theoretical synthesis of psychoanalytic concepts (S. Freud,
A. Freud, K. Horney) and propositions of Russian pedagogical psychology concerning the genesis and functioning of personal defense strategies is carried out. The thesis of the fairy tale as a cultural-symbolic mediator mediating the child’s process of interiorizing adaptive and maladaptive patterns of coping with anxiety is substantiated. Based on Russian folklore (“Kolobok”, «Ivan Tsarevich and the Grey Wolf”, “Morozko”, “The Geese-Swans”, “The Frog Princess”) and Western European literary fairy tales (Ch. Perrault, H.C. Andersen, A. Lindgren, A. de Saint-Exupéry), a differentiation between primitive (archaic) and mature (secondary) defenses is made. The pedagogical potential of the fairy tale narrative as a tool for facilitating emotional stability, forming a positive self-concept, and expanding the repertoire of coping strategies in ontogenesis is revealed. A conclusion about the psychoprophylactic function of the fairy tale, which ensures the harmonization of the affective and cognitive spheres of a child’s development, is formulated.

Keywords: intrapsychic defense, cognitive-behavioral patterns, fairy tale discourse, psychoanalytic hermeneutics, developmental psychology, symbolic mediation, identification, sublimation, resilience.

Cite as: Bashlykova O.V. Defense Mechanisms in Russian and Foreign Fairy Tales: Psychoanalytic and Pedagogical Aspects // Organizational Psycholinguistics. – 2026. – No. 1(33). – pp. 66–79.

ULTRA-SHORT TEXTS IN MASS MEDIA: AN EXPERIMENT IN CATEGORICAL ANALYSIS

Bashkatova N.V.

ULTRA-SHORT TEXTS IN MASS MEDIA: AN EXPERIMENT IN CATEGORICAL ANALYSIS

Abstract. This article examines the categorical analysis of ultra-short media texts (MicroTs) using news agency headlines (Interfax, RBC, and RIA Novosti) as an example. The theoretical framework is based on I. R. Galperin’s text category system, which was adapted and expanded during the study to analyze microTs up to 10 words (up to 100 characters). The proposed model integrates key parameters, from information content and divisibility to imagery and sociological content. The empirical base consisted of 6,000 headlines for 2023 and 2026. The combination of qualitative categorical analysis and quantitative methods allowed for the objective verification of theoretical postulates. The main result is the statistically confirmed stability of the 6–10-word (approximately 90 characters) format, which accounts for 74% of the sample. This demonstrates that the ultra-short format preserves all the basic properties of the text, and that this length is optimal for the communication process. This work overcomes the fragmentation of microtext studies by empirically substantiating the applicability of classical linguistic categories to the latest digital formats. It reveals that the brevity of headlines is compensated for by a high density of meaning and reliance on audience presuppositions, which ensures the fulfillment of the functions of addressability and sociocultural positioning. For media linguistics, this opens the possibility of predicting the evolution of digital genres toward further compression. For practitioners, it provides not intuitive but scientifically substantiated criteria for creating effective messages that retain high communicative potential while minimizing space.

Keywords: media communications, headlines, news feed, MicroT, microtext, minimax principle

Cite as: Bashkatova N.V. Ultra-short texts in mass media: an experiment in categorical analysis // Organizational Psycholinguistics. – 2026. – No. 1(33). – pp. 47–65.

MANIPULATIVE INFLUENCE OF THE EMAIL SUBJECT LINES IN THE AMERICAN POLITICAL DIRECT EMAIL

Zheltukhina M.R. Sporova I.P.

MANIPULATIVE INFLUENCE OF THE EMAIL SUBJECT LINES IN THE AMERICAN POLITICAL DIRECT EMAIL

Abstract. Modern information and communication technologies are rapidly shifting various types of communication to virtual environments. Election campaigns in some countries are characterized by the use of new methods to attract voters’ attention, which in turn leads to the emergence of new hybrid genres of political media discourse. This article examines the email subject line as a structural component of political direct email. The aim of the study is to study the manipulative influence of email subject lines related to the new genre of political media discourse, achieved by applying methods such as discursive, contextual, linguopragmatic, system-linguistic and interpretive analysis. The study is based on the analysis of 500 email subject lines from the political direct email corpus sent to US residents during the 2016-2022 election campaigns. The findings suggest that email subject lines have significant potential to manipulate recipients’ minds, despite the lack of a direct correlation between a political email subject line and its content. Graphic (capitalization), lexical (eponymy, a combination of lexical units of different styles, military metaphors), and syntactic techniques (appeals, imperative mood) contribute to manipulative influence on recipients.

Key words: political media discourse, Internet discourse, media genre, political direct email, email subject line, metaphor, influence, manipulation.

CONSTRUCTING ETHNOPSYCHOLINGUISTIC IDENTITY BASED ON DATA FROM AN INFORMATION ANALYTICAL SYSTEM FOR CONDUCTING ASSOCIATIVE EXPERIMENTS

Dugarova T.Ts., Dugarov T.Ts., Badiev I.V.

CONSTRUCTING ETHNOPSYCHOLINGUISTIC IDENTITY BASED ON DATA FROM AN INFORMATION ANALYTICAL SYSTEM FOR CONDUCTING ASSOCIATIVE EXPERIMENTS

Abstract. Ethnopsycholinguistic identity is a dynamic, constructed phenomenon that reflects an individual’s awareness of their belonging to a specific ethnic group, which is mediated by their value-based attitude towards the surrounding realities (the material world, the natural world, the symbolic space, and the socio-normative space), which are encoded in language. The study of ethnopsycholinguistic identity requires approaches that focus on processing large amounts of data that reflect the deep, unconscious layers of the language speakers’ consciousness. The authors used a bilingual information and analytical system to identify a set of culturally specific knowledge through verbal representations – associative chains that reflect the process of constructing identity narratives. The article proposes an algorithm for constructing ethnopsycholinguistic identity based on data from an information and analytical system and identifies the structural and content components of ethnopsycholinguistic identity (language, intellectual and creative, and personal). The results of the study provide insight into the specific features of the subjects’ ethnic self-awareness, allowing for an analysis of the dynamics and intensity of the development of young people’s identity in the context of the interplay between the “world of traditions” and the “world of innovations.”

Keywords: ethnopsycholinguistic identity, ethnic self-awareness, digitalization, information and analytical system.

A STUDY OF THE FEATURES OF LIFE-MEANING ORIENTATIONS AMONG STUDENTS WITH DIFFERENT RELIGIOUS SELF-IDENTIFICATION

Sukhareva E.S.

A STUDY OF THE FEATURES OF LIFE-MEANING ORIENTATIONS AMONG STUDENTS WITH DIFFERENT RELIGIOUS SELF-IDENTIFICATION

Abstract. The article examines religious consciousness as a phenomenon formed in the process of cultural and social socialization of the individual. The role of influencing agents in the formation and transformation of religious identity is analyzed. Special attention is given to contemporary trends observed among young people, in the context of which religion increasingly takes on an individualized form. The empirical basis of the study consists of data obtained using D.A. Leontiev’s Life-Purpose Orientations Test. The sample included three groups of students: students of a religious university who identify as believers; students at secular universities who identify as believers; and students at secular universities who do not consider themselves believers. The results show that believing students demonstrate higher scores in the dimensions of goal orientation, life satisfaction, and subjective control, which confirms the function of religious consciousness as a meaning-making resource. The study concludes that religious identity plays a significant role in structuring life orientations in the context of educational differentiation.

Keywords: religious consciousness, religious identity, life-meaning orientations, religious values.

EVOLUTION OF REPERTORY GRID TECHNIQUE APPLICATIONS IN EDUCATION

Patarakin E.D.

EVOLUTION OF REPERTORY GRID TECHNIQUE APPLICATIONS IN EDUCATION

Abstract. The article explores the development and variety of repertory grid uses within educational contexts. The study aims to update understanding of this method’s application and to assess its potential for investigating phenomena related to generative artificial intelligence. The first phase involved a bibliometric analysis of over 2,700 publications retrieved from the ACM DL, Lens, and OpenAlex databases. Using the Bibliometrix package and VOSviewer visualizations, key themes and leading research groups employing repertory grids in education were identified. The second phase comprised two experiments extracting students’ personal constructs when comparing generative AI systems. The RepGrid and WebGrid methodologies were applied, yielding construct grids that serve as starting points for further collaborative activities. The findings illustrate the technique’s evolution, reveal its contemporary capabilities, and provide a basis for future applied research in educational technology and organizational psycholinguistics

Keywords: repertory grid, bibliometric analysis, WebGrid, psycholinguistics.

MANIFESTATION OF PERSONAL CHARACTERISTICS IN THE PROCESS OF LEARNING FOREIGN LANGUAGES

Dumnova N.I.

MANIFESTATION OF PERSONAL CHARACTERISTICS IN THE PROCESS OF LEARNING FOREIGN LANGUAGES

Abstract. The article is devoted to studies of personality traits immersed in a foreign language learning. The relevance of the research is explained by increasing role of multilingualism in the modern world and the need to understand psychological phenomena in the context of linguistic development. The article presents the results of researches aimed at studying the influence of personality traits on the effectiveness of mastering a second language, as well as the influence of bilingualism on cognitive processes. Researchers pay more attention to personality qualities that contribute to the effective acquisition of the linguistic material, and psychological barriers preventing the latter. Of particular interest are studies of anxiety and personality traits such as conscientiousness, agreeableness, and extraversion on the effectiveness of language acquisition (L. Woodrow), the relationship between characteristics and attitudes to the language being studied (J. Pourfeiz), psychoticism and academic achievement (G. Blickle, V.V. Busato, Goh M. & Moore C.) and others.

It is noted that modern psychological researches are developing towards studying changes in language learners personal characteristics while learning and using a foreign language (N. Ramírez-Esparza). The theory of professional bilingualism in Russia (E.Y. Bekasova) confirms the assumption about the influence of learning a foreign language on the formation of personality qualities, leading to the emergence of biculturality, manifested in typical personal characteristics.

Researches show that learning a foreign language not only promotes the development of thinking flexibility and language abilities, but is also one of the factors causing personal changes in a foreign language learner.

Key words: bilingualism, intensive study of foreign languages, language barriers, motivation, personal characteristics.

ARTISTIC IMAGE” AS A PSYCHOLOGICAL MEANS OF EVALUATING A LITERARY TEXT

Averina M.A.

ARTISTIC IMAGE” AS A PSYCHOLOGICAL MEANS OF EVALUATING A LITERARY TEXT

Abstract. The article presents a psychological analysis of the phenomenon of mass literature from the perspective of modern literary studies and psychology. The author explores the problem of demarcation between classical and mass literature, proposing the use of the category of “artistic image” as a key means of evaluating a literary text. The article reveals the structural features of the artistic image, its multilayered nature, and its ability to activate deep psychological mechanisms of perception. Special attention is paid to the psychological differences between classical literature and mass literature in terms of meaning formation and personal development of the reader. The study is based on the works of Yu.M. Lotman and modern psychological concepts, which gives the work an interdisciplinary character.

Keywords: mass literature, classical literature, artistic image, psychology, literary studies.

REPRESENTATION OF COMMUNICATION TECHNIQUES IN PEDAGOGICAL MANAGEMENT DISCOURSE

Molchanova V.A.

REPRESENTATION OF COMMUNICATION TECHNIQUES IN PEDAGOGICAL MANAGEMENT DISCOURSE

Abstract. The article is devoted to the study of the implementation of communication techniques in the speech of representatives of pedagogical management discourse – a typical type of discourse that includes characteristics of both pedagogical and management varieties of discourse. The key participants in this type of discourse are members of the administration of educational institutions, who combine organizational, supervisory and educational tasks in the course of their professional activities. The article provides an interpretation of the concept “communication techniques”, lists the most used and generally accepted of them, and also demonstrates an example of analysis of the use of various linguistic means by a representative of pedagogical management discourse, the purpose of which is to determine the communication techniques used by this representative to achieve the communication goals set by them. The analysis of the speech of the representative of pedagogical management discourse is based on three levels of the model of language personality: verbal-semantic, linguacognitive and motivational. As a result of the conducted analysis, the representative’s use of such communication techniques as the explaining technique, the technique of solidarity and support, and the technique of raising importance of the interlocutor was revealed. The linguistic and non-linguistic expression of the discovered communication techniques, as well as the degree of their expression in various parts of the discursive situation under study, are described in detail in this article.

Keywords: discourse, pedagogical discourse, management discourse, communication technique, model of language personality.

CONSIDERATION OF GENDER PORTRAYAL OF THE CITY BY MEANS OF HODONYMS FROM THE STANDPOINT OF ORGANIZATIONAL PSYCHOLINGUISTICS

Mikhaylova S.V.

CONSIDERATION OF GENDER PORTRAYAL OF THE CITY BY MEANS OF HODONYMS FROM THE STANDPOINT OF ORGANIZATIONAL PSYCHOLINGUISTICS

Abstract: This article examines the phenomenon of gender portrayal of the city through the prism of hodonyms – toponymic units of the urban type, including names of streets, squares, alleys, etc. The analysis is based on the conceptual provisions of organizational psycholinguistics, which considers language as a tool of social organization, management and coordination of interaction in the context of collective activity. It is emphasized that hodonyms perform not only the function of orientation in space but also act as frame constructions of collective urban discourse, reflecting ideological attitudes, historical memory and value orientations of the urban community. An interpretation of hodonyms as elements of the communicative strategy of the city administration and factors in the formation of collective identity is proposed. The article demonstrates the interdisciplinary nature of the study of urban toponymy and suggests paying special attention to the issue of gender imbalance in the toponymy of the city as a phenomenon of discriminatory communication.

Keywords: gender portrayal, hodonyms, organizational psycholinguistics, gender identity, urban environment, social memory.

POLYMODAL TRANSFORMATION OF THE PRECEDENT SITUATION OF DOMESTIC VIOLENCE IN HUMOROUS DISCOURSE (USING THE EXAMPLE OF STAND-UP COMEDY)

Kyshtymova I.M. Antonova D.Yu.

POLYMODAL TRANSFORMATION OF THE PRECEDENT SITUATION OF DOMESTIC VIOLENCE IN HUMOROUS DISCOURSE (USING THE EXAMPLE OF STAND-UP COMEDY)

Abstract. The popularity of stand-up comedy actualizes the problem of determining its psychological potential, the peculiarities of its impact on mass consciousness. The results of a study of the mechanisms of transformation of the precedent situation of domestic violence in the speech of M. Akhmedova are presented. Based on the psychological analysis of the stand-up text, the hypothesis is formulated that the change in the traditional negative semantics of the situation of violence, the formation of a tolerant attitude among viewers, is associated with the inconsistency of messages broadcast in different modalities: auditory (verbal and paraverbal) and visual (kinetic and habitaric). The study involved 115 students (M = 19.8 years old). Using the semantic differential method, they evaluated three consecutive stimuli: visual (video recordings of a speech without sound); auditory (spoken text of a speech without an image) and creolized. Analysis of the data obtained using mathematical statistics methods showed significant differences in the semantics of the three stimuli, and also allowed us to formulate a conclusion about the verification of the hypothesis being tested.

THE POETIC WORLDVIEW OF THE AUTHOR: METAPHORICAL REPERTOIR AS A MEANS OF TRANSLATIONAL INTERPRETATION

Gunsurunova A.V.

THE POETIC WORLDVIEW OF THE AUTHOR: METAPHORICAL REPERTOIR AS A MEANS OF TRANSLATIONAL INTERPRETATION

Abstract. According to modern linguistic studies, a poetic text represents the multifaceted and complex nature of the author’s creative thought. Therefore, the formation of the concept of the author’s poetic worldview is determined by the polyphony of approaches to the study of this linguistic phenomenon. The exploration of figurative modeling of reality through a comprehensive analysis of linguistic signs facilitates a deeper understanding of the author’s original intent. This approach illuminates the cognitive and cultural constructs that shape author’s representation of reality thereby assuming particular significance in the context of reconstructing a poetic text within the system of another linguistic culture, which forms the basis for further work with the text at the stage of pre-translational analysis. The present study advocates for the application of the interpretive repertoire methodology, as articulated by J. Potter and M. Weatherell, in the pre-translation discourse analysis of Bair Dugarov’s poetic texts. This psycholinguistic approach facilitates a nuanced understanding of the author’s conceptual worldview by enabling the identification and analysis of conceptual metaphors. By examining these interpretive repertoires, researchers can elucidate the cognitive frameworks and cultural narratives that underpin the author’s linguistic choices, thereby enhancing the translation process through a deeper comprehension of the source text’s meaning and implications.

Keywords: psycholinguistic approach, poetry translation, metaphor modelling, conceptual metaphor, concept, discourse analysis, pretranslation analysis, interpretative repertoire.

PSYCHOLOGICAL CAUSES AND CONSEQUENCES OF COMMUNICATION DISORDERS IN ADOLESCENTS

Khovrina G.B.

PSYCHOLOGICAL CAUSES AND CONSEQUENCES OF COMMUNICATION DISORDERS IN ADOLESCENTS

Abstract. The article is devoted to the problems of school bullying, violations in the sphere of communication between adolescents and adults and peers. The problem of school bullying has been widely discussed in the media for the past 30 years. Violations in the sphere of communication between adolescents and their peers manifest themselves in various forms of bullying, humiliation, and physical violence. Almost every student has experience of bullying as a victim, observer or aggressor. Parents and the victims of bullying consider changing educational institutions as the only way to prevent bullying. But the experiences associated with living through a traumatic event are transferred to a new situation. The results of the research show that a traumatized teenager is afraid to build relationships, afraid of a repeat bullying. It was also found that the higher the proportion of students with bullying experience, the higher the rates of disunity in the group. In this case, disunity is a means of protecting oneself, one’s personal space, and a tool to prevent bullying. The article presents an analysis of teenagers’ knowledge about bullying, its forms of manifestation and ways to overcome it. According to the survey, teenagers see the solution to the problem in organizing meaningful joint activities in an educational organization.

Keywords: teenager, communication, school bullying, psychological trauma, prevention.

THE SPECIFICS OF THE DIAGNOSIS OF DEVIANT BEHAVIOR IN ADOLESCENTS USING THE QUESTIONNAIRE MD BY A.E. LICHKO

Myskin S.V., Novikova M.L.

THE SPECIFICS OF THE DIAGNOSIS OF DEVIANT BEHAVIOR IN ADOLESCENTS USING THE QUESTIONNAIRE MD BY A.E. LICHKO

Abstract. The authors of this article address the issue of diagnosing character accentuations in adolescents to prevent deviant and delinquent behavior. The article discusses the Patho-characterological Diagnostic Questionnaire (PDO) developed by A.E. Lichko and its modified version (MDPO) by S.I. Podmazin as tools for identifying types of accentuations and tendencies toward negative manifestations. The importance of a thorough analysis of diagnostic results and consideration of the individual characteristics of adolescents is emphasized for developing effective psychocorrectional and preventive programs.

Keywords: character accentuations, adolescents, deviant behavior, delinquent behavior, suicidal behavior, psychocorrection, psychoprophylaxis, types of accentuations, A.E. Lichko.

THE ARAB-ISRAELI CONFLICT IN THE MIRROR OF A GERMAN-LANGUAGE CARTOON

Kokurina I.V., Opolovnikova M.V.

THE ARAB-ISRAELI CONFLICT IN THE MIRROR OF A GERMAN-LANGUAGE CARTOON

Abstract. The article is devoted to the study of German-language cartoons illustrating various aspects of the socio-political crisis in the Middle East. It is noted that based on the political cartoon, it is possible to trace the current mood of the German population regarding the military confrontation in the Gaza Strip: fear, a pessimistic vision of the situation, condemnation of the actions of politicians. It is emphasized that the linguistic, cultural, social and socio-political conditions in which the author of the cartoon finds himself form the perspective from which the military conflict in the Middle East is illustrated, as well as determine the choice of objects of satire and the palette of expressive means used. The authors conclude that among the linguistic means used by the cartoonists to build the necessary axiological vector, the most popular is a word play based on transformations of phraseological units, use of homophones, phonetic similarity, polysemy and homonymy. In addition, semiotically heterogeneous texts are saturated with allusions and precedent phenomena that actualize various cultural codes, referring, on the one hand, to art, literature, mythology, folklore, on the other hand, to historical events and politics. It is noted that images referring to precedent phenomena from the sphere of culture have a predicative function and serve the purposes of characterization.

Keywords: political cartoon, polycode text, creolized text, precedent phenomenon, word play, satire.

LINGUOCULTURAL TYPE AS A PHENOMENON OF ORGANIZATIONAL LINGUISTICS

Zharkova A.V.

LINGUOCULTURAL TYPE AS A PHENOMENON OF ORGANIZATIONAL LINGUISTICS

Abstract. Modern standards for a specialist regardless of his professional activity field require among other professional competences the presence of a high level of communicative competences, in particular, speech competence. Organizational linguistics as an updated area of linguistics is engaged in scientific research in this field. Created to study the space of organizational discourse in the linguistic aspect, this branch of linguistics establishes the interaction patterns between professional knowledge and communication that are reflected in the speech of its participants. Thus, in particular, the article is devoted to consider the role and place of linguocultural type «doctor» as a phenomenon of organizational linguistics, dominant one in medical discourse. The specifics of medical discourse are described as a complex and controversial linguistics phenomenon characterized by a variety of features: forms and genres diversity, existence of a terminological fund, functional-stylistic and genre versions of professional speech. Within the framework of linguocultural typ «doctor» analysis as a significant and typed image of national culture authors conduct a study of the phenomena «linguistic personality» and «lingocultural typole» in retrospective and ontological aspects. The differentiation of these phenomena is made, the most relevant results of research in this field are given.

Keywords: organizational linguistics, medical discourse, communicative competences, anthropocentric world picture, linguistic personality, linguocultural type.

TRANSLATION OF A COMPOUND SENTENCE WITH A TEMPORAL SUBORDINATE CLAUSE FROM RUSSIAN TO CHINESE: PSYCHOLINGUISTIC ASPECT

Zhao Y., Porozov R.U., Huang T.

TRANSLATION OF A COMPOUND SENTENCE WITH A TEMPORAL SUBORDINATE CLAUSE FROM RUSSIAN TO CHINESE: PSYCHOLINGUISTIC ASPECT

Abstract. The article is devoted to the substantiation of the process of translation of compound sentence with a temporal subordinate clause from Russian to Chinese on the basis of the case method. The article analyzes audio reports and files obtained by the authors using the experimental method of “thinking aloud”. The scientific novelty of the article lies in the study of the process of translation of this type of sentences from Russian into Chinese, while previously the main attention was paid to language pairs including English. The authors focus their attention on the compound sentence with a temporal subordinate clause, the translation process of which is less studied in comparison with other types of compound sentences. As a result of the study, a model for the translation of a compound sentence with a temporal subordinate clause from Russian to Chinese is proposed. It is shown that the translation is a complex mental process of “multiple reflection” and “constant revision” rather than a simplified “flow-line” practice.

Keywords: “thinking aloud” method, translation process, complex sentence with a temporal subordinate clause, Russian-Chinese translation

NATIONALLY DETERMINED SPECIFICITY OF THE GASTIC COMPONENT OF NON-VERBAL COMMUNICATION IN FRENCH FICTION

Mikhaylova S.V.

NATIONALLY DETERMINED SPECIFICITY OF THE GASTIC COMPONENT OF NON-VERBAL COMMUNICATION IN FRENCH FICTION

Abstract. This article analyses the gastic component of non-verbal communication in the works of French authors, focusing on how nationally determined characteristics influence the perception of unique cultural and historical aspects of French society. Studying these aspects through literary works allows not only a deeper understanding of characters and their interactions, but also reveals broader trends in the communicative code of the French cultural space due to the rich gastronomic traditions of France, the diversity of social practices (especially those related to food traditions), to consider, using examples, how non-verbal means of communication are shaped by historical context and cultural characteristics. Examination of examples from authentic literature will illustrate the evolution of non-verbal cues and their importance in understanding human relationships in French society.

Keywords: gastica, ethnospecificity of non-verbal communication, French fiction, gustatives, gluttonic discourse, gastrolinguocultural units.

REAL VS. VIRTUAL: VIEWED BY HUMAN AND ARTIFICIAL MINDS

Levitsky A.E.

REAL VS. VIRTUAL: VIEWED BY HUMAN AND ARTIFICIAL MINDS

Abstract. The article focuses on the definitions of real and virtual entities taken from Dictionaries of the Russian National Literary Language as well as their understanding reflected in the questionnaires filled by the native speakers of the Russian language and the Artificial intelligence generated in https://gpt-chatbot.ru/. 45 students of linguistics, who filled the questionnaire, aged 18 – 23 years old obtain their education at the Faculty of Foreign Languages and Area Studies, Moscow Lomonosov State University. The article contains common and divergent features of information reflected on real and virtual worlds. The informants’ answers reveal the conspicuous variety, whereas the Artificial intelligence transfers the coaches’ point of view, which in general correlates with the Internet data. In general, the answers obtained correspond with the semantics of ‘real’ and ‘virtual’ as presented in the Dictionaries of the Russian Language. The research pinpoints the necessity of treating ‘possible’ while dealing with ‘real’ and ‘virtual’, where ‘possible’ presents itself as ‘a realized possibility’ in the first case, whist in the second case – as ‘a not realized possibility’, though retained this potency. The informants’ as well as the Artificial intelligence’s answers reveal a specific zone in between ‘real’ and ‘virual’. The above zone hosts computer games, computer programs, etc. connected with the real activity of humans as well as their involvement in the framework of the virtual world. 

Keywords: Real; virtual; informants’ questionnaire; artificial intelligence; semantics.

INTERDISCIPLINARYY NATURE AND POLYVECTOR CHARACTER OF SCIENTIFIC REFLEXION ON COACHING

Vashunina I.V., Ryabova M.E.

INTERDISCIPLINARYY NATURE AND POLYVECTOR CHARACTER OF SCIENTIFIC REFLEXION ON COACHING

Abstract. The article is devoted to the study of the peculiarities of semantic perception of a creolized text. One of the characteristics of any text is its actual division, which is realized in the allocation of the topic and the rheme of the sentence. The actual division of the text can be considered as a way of moving from one thought to another within the framework of a broader textual structure. There are studies of models of thematic chains. The creolization of the text introduces interference and distortion into the unfolding of these models, which is explained by the addition of illustration information to the process of semantic perception of the text. Being visualized in the illustration, part of the information of the verbal text becomes known to the reader before reading the text, therefore, some of the rhematic elements become thematic for the reader due to the representation in the illustration perceived before reading the verbal text. When reading the text, the reader does not discover them for himself, but recognizes, re-perceives verbally what he has already perceived visually. In this case, when reading a creolized text, the reader “discovers” less new things for himself than when reading a purely verbal text, which can have a positive effect on the amount of information he learns, since having received part of the basic information from the image (objects, environment, actions), the reader can pay more attention to the peripheral.

Keywords: creolized text, actual division of the text, theme-rhematic organization, semantic perception of the text, cognitive variability

DIGITAL ALIENATION OF PERSONALITY IN THE ERA OF INFORMATIZATION

M. Kitaeva

DIGITAL ALIENATION OF PERSONALITY IN THE ERA OF INFORMATIZATION

Annotation. One of the key problems of modern man is the problem of digital alienation. Digital alienation arises in an industrial society, the main characteristic of which is the interchangeability of its members, in a digital, media society in which information technologies form a new value-semantic field of interactions of communication participants among themselves. The digital society forms two new classes in the field of work that have similarities and differences: the precariat and freelancers. The precariat, as a rule, is regarded as a class that exhibits digital alienation – alienated from itself, its values and needs, alienated from other people, from society as a whole, being the subject of difficult communication. Successful freelancers are regarded as high-level professionals who have overcome digital alienation, difficult communication, highly personally and communicatively competent. It is suggested that the possibility of overcoming digital alienation is associated with the emergence in modern society of a new approach to education and self-education – an integral approach. The integral approach is implemented as learning and self-learning throughout life and manifests itself in a number of aspects: spatial, communicative, personal, ideological, ontological. Integral self-education is implemented through coaching and self-coaching training. The forms of coaching and self-coaching are considered as ways of introducing the approach of integral education into the sphere of social interaction of a modern person, as well as the possibilities and features of their application to overcome digital alienation.

Keywords: digital alienation, integral education, precariat, freelance, coaching.

MICROTEXTS OF DIFFERENT DISCOURSES

N. Bashkatova

MICROTEXTS OF DIFFERENT DISCOURSES

Abstract. Various types of discourses make up the mass media space, for example: artistic, official business, everyday, scientific, religious. The paper examines the lymphological aspects of microtexts on the example of religious discourse, the integration of textoids into the mass media space.

Keywords: text, textoid, microtext, small format text, text message, discourse, text boundaries, limology, context, minimax principle, symbol, commandment, covenants, Delphic maxims, idioms, contracture

THE LANGUAGE OF INTERNET COMMUNICATION: SECONDARY GLOTTOGENESIS AND THE FORMATION OF A NEW SYMBOLIC-SEMIOTIC SYSTEM

L. Son

THE LANGUAGE OF INTERNET COMMUNICATION: SECONDARY GLOTTOGENESIS AND THE FORMATION OF A NEW SYMBOLIC-SEMIOTIC SYSTEM

Abstract. The article is devoted to the problem of the formation of the language of Internet communication as a new symbolic-semiotic system in the light of scientific theories of linguistic sign and glottogenesis. The level structure of the Internet communication language is also proposed at phonological-graphic, lexical-pictographic, morphological-syntactic levels and their characteristics are given.

Key words. Internet communication, linguistic sign, secondary glottogenesis, symbolic-semiotic system, level structure of the Internet communication language.

LINGUISTIC CHARACTERISTICS OF SPEECH BEHAVIOR OF MODERN GERMAN- AND RUSSIAN-SPEAKING CHILDREN OF SENIOR PRESCHOOL AGE

M. Ksenz, O. Lomova

LINGUISTIC CHARACTERISTICS OF SPEECH BEHAVIOR OF MODERN GERMAN- AND RUSSIAN-SPEAKING CHILDREN OF SENIOR PRESCHOOL AGE

Abstract. The article is devoted to the study of linguistic features of speech behavior of German- and Russian-speaking children of senior preschool age (5-7 years), given a specific situation of speech communication. The nature of speech behavior determined the research material ‒ episodes from the television programs «Dingsda: Müller», «Dingsda», «Out of the mouth of babes», videos of a similar format («Children try to guess things from the USSR», «Old things and modern children»). Children’s speech is studied and compared in the following aspects: vocabulary, word formation, grammar and phonetic features of speech peculiar to this age group. Similarities were revealed mainly at the phonetic level, differences – in word formation and grammar. Similarities in the field of phonetics are explained by universal processes characteristic of many languages, for example, the order of assimilation of consonants. The lexical features of children’s speech include the use of nominations of typical phenomena, explained both by the influence of society (mass culture, modern realities), and the age stage (evaluative vocabulary) and a specific speech situation (words expressing doubt and uncertainty). Differences were found in the processes of word formation; for example, for a German–speaking child, word formation by word composition became the most productive way, and for a Russian-speaking child, the suffix method, which was reflected in the more frequent use of diminutives by Russian-speaking children. The differences in grammar are explained by the types of languages that German and Russian belong to. Analytical German pays great attention to the order of words in a sentence, and for synthetic Russian, the relations between words are expressed through word- and formative morphemes.

Keywords: children’s speech, ontolinguistics (linguistics of children’s speech), psycholinguistics, speech behavior, age features of speech, speech of an older preschooler.

ADOLESCENT’S COPING-STRATEGIES VERBALIZATION IN RESPOND TO PARENT’S DESTRUCTIVE SPEECH BEHAVIOR (EXPERIMENTAL RESEARCH)

L. Komalova

ADOLESCENT’S COPING-STRATEGIES VERBALIZATION IN RESPOND TO PARENT’S DESTRUCTIVE SPEECH BEHAVIOR (EXPERIMENTAL RESEARCH)²

Abstract. The paper describes a research aiming at correlating the adolescent’s speech behavior in response to the parent’s destructive speech behavior with the description of coping-strategies conceptualized in the psychological literature. The research design includes an experimental procedure similar to a projective test, which is preceded by a lexico-semantic analysis of coping-strategies’ descriptors. The research involved 53 people (29 females and 24 males) aged 18-37, students of humanitarian universities and / or working in humanitarian specialties. The subjects were asked to imagine themselves in the social role of a child in five model situations and to record in writing their verbal reaction (in the form of direct speech) in response to the verbal behavior of the parent / parents in each of the proposed situations. As a result of the analysis of the child’s speech behavior, it was revealed that the variables “the situation of interaction between the child and the parent” and “the biological age of the child” influence the child’s preferences when verbalizing coping-strategies, while the variable “the biological sex of the child” affects the choice of coping-strategies only in combination with other variables. In response to the parent’s destructive verbal behavior in model situations, the child’s verbal behavior is dominated by the verbalization of such coping-strategies as “search for social support”, “problem solving planning”, “confrontation” and “acceptance of responsibility”. It was revealed that in situations with greater autonomy of the child, the verbalization of the coping-strategy “problem solving planning” is more pronounced, in situations with less autonomy of the child, the verbalization of the coping-strategy “confrontation” is more pronounced.

Keywords: coping-strategies, coping behavior, speech behavior, parent-child relationship, biological sex.

MANIFESTATION OF THE PHENOMENON OF GOSSIP AMONG YOUNG PEOPLE

E. Chernysheva, I. Mogilnikova

MANIFESTATION OF THE PHENOMENON OF GOSSIP AMONG YOUNG PEOPLE

Abstract. The features of the phenomenon of gossip in the youth environment are discussed. Based on the developed questionnaire on the attitude to gossip and the data obtained from the study, it is emphasized that every young person in his life regularly meets with gossip that is associated with unreliable information. The arguments are described that young people often gossip about the peculiarities of interpersonal relationships, successes in the professional sphere and other significant aspects of life. Attention is focused on the fact that youth gossip is used for a pleasant pastime, can be deliberately dissolved to exert pressure, manipulate the behavior of other people and rally within the team. The negative information disseminated can become a component of bullying and mobbing. It is argued that gossip in most cases negatively affects relationships, is the cause of adverse emotional experiences, personal dramas. Most of the young people noted that they prefer to talk to distributors and even crack down or take revenge as a response to the spread of gossip about themselves. Few can ignore or ignore the information. The need to increase the ability of young people to constructively counteract the negative influence of gossip is emphasized.

Key words: gossip, youth relationships, false information, negative impact.

COGNITIVE TENSION POINTS IN THE RECEPTION OF A POETIC TEXT

V. Stepanov, N. Eremina

COGNITIVE TENSION POINTS IN THE RECEPTION OF A POETIC TEXT

Abstract. The article is devoted to the study of literary text reception by the primary and secondary linguistic personalities. The study describes the localization of cognitive tension points in the reception of a translated poetic text by the primary and secondary linguistic personalities, and their comprehension is made. The types of localizations and the principles of scaling the points of cognitive tension in the reception of translated poetic text by primary and secondary linguistic personalities are disclosed. The research results show the following conclusions: the high degree of reception identity, and consequently the localization of cognitive tension points at the lexical and grammatical levels testify to the similarity in the systemic organization of the target language in the reception of native and non-native speakers. The low degree of identity in the reception of rhythmic and rhyme-poetic organisation of translated poetic texts indicates the lack of identical and formed systemic representations of cognitive expectations in the reception of a poetic work. At this point it seems possible to assume that the study of systemic perceptions of the reception of a fiction text by primary and secondary linguists through the prism of experimental identification of points of cognitive tension will contribute to the formation of objective criteria to assess the quality of translation.

Key words: reception, points of cognitive tension, linguistic personality, literary translation, poetic text.

DIACHRONIC TRANSFORMATION OF THE SEMANTIC STRUCTURE OF CONCEPTS IN RUSSIAN LINGUOCULTURE

Yu. Pogrebnyak, A. Bodrikov

DIACHRONIC TRANSFORMATION OF THE SEMANTIC STRUCTURE OF CONCEPTS IN RUSSIAN LINGUOCULTURE

Annotation. In modern Russian linguoculture, some traditionally distinguished concepts have developed new semantic characteristics, pushing the traditionally distinguished semantic features into the background. Meanings that are significant in the conditions of modern life and reflect the trends of modern culture come to the fore. The analysis of Internet statuses has shown that the transformation of the semantic structure of concepts in modern linguoculture is in accordance with the trends of modern culture. The change in the structure of concepts is influenced by the ideas of postmodernism. The characteristics of postmodernism “seep” into the structure of the concept, such as, for example, the devaluation of values and norms; artificiality, anti-hierarchical (chaotic), superficiality and lack of deep meaning; excess copying (plagiarism, unoriginality); pluralism of opinions, attitudes, etc.; uncertainty in everything; eclecticism; multiple interpretations (multiple interpretations); kitsch, shocking; irony (cynicism, ridicule); parody; marginality; fragmentation (attention to details, lack of synthesis, collapse of meta-projects); denial of “old knowledge” and lack of new knowledge; formation of virtual reality, life among simulacra; “death” of the author (creativity as a citation and replica of an existing one).

The considered features of postmodernism are present in the structure of the concepts considered by us, changing the semantics of the latter in accordance with the requirements of modernity. Basically, the value component of the concept undergoes transformation. Modern Russian people are mainly interested not in the conceptual, or even figurative aspect of phenomena and objects, but in their assessment, their value for society. And this is natural, since modern culture allows for a multiplicity of interpretations of phenomena and meanings.

Keywords: concept, Russian linguoculture, value component, Internet status, modern culture.

TYPES OF MODERN INTERNET ADVERTISING AND ITS ROLE IN DECISION-MAKING

M. Ryabova, A. Elyasov

TYPES OF MODERN INTERNET ADVERTISING AND ITS ROLE IN DECISION-MAKING

Abstract. The article considers the main types of Internet advertising and their influence on the potential recipient. The relevance of the research is determined by the advertising text phenomenon, which has firmly and permanently entered a modern person life, which requires a constant study of advertising perception specifics by the target audience. The main ways of implementing illocutionary goals in English-language advertising communication on the Internet are revealed. The conclusion is made about the types variety, advertising activities forms that have no analogues in terms of their impact due to their specificity.

Keywords: Internet, advertising, specifics of communication, impact, perception.

DIGITAL DIPLOMACY IN THE MODERN COMMUNICATIVE SOCIETY

E. Malysheva, K. Afanaseva

DIGITAL DIPLOMACY IN THE MODERN COMMUNICATIVE SOCIETY

Abstract. In the modern world, the active development of social networks has led to the fact that public diplomacy has reached a new level and has begun to transform into digital diplomacy. Politicians in many countries have started actively creating accounts on social networks for faster exchange of information and expressing their opinions. Barack Obama is one of the first political figures who started using social networks for political purposes. This paper discusses the concept, origins, types, advantages and disadvantages of digital diplomacy in general, as well as Barack Obama’s digital diplomacy.

Keywords: digital diplomacy, social networks, Barack Obama, communicative society, communication, interaction.

MANIPULATIVE POTENTIAL OF EUPHEMISMS AND DYSPHEMISMS IN POLITICAL TEXTS OF THE CONTEMPORARY RUSSIAN MEDIA

V. Maiba, O. Marunevich

MANIPULATIVE POTENTIAL OF EUPHEMISMS AND DYSPHEMISMS IN POLITICAL TEXTS OF THE CONTEMPORARY RUSSIAN MEDIA

Abstract. The given paper is focused on the linguistic analysis of the present-day Russian media texts that realize their manipulative potential using a wide array of methods and techniques. We have managed to prove that one of the most popular means of influencing the recipient is euphemization and dysphemization of events and phenomena described by journalists. Depending on the author’s intention, the replacement of words is carried out to shift the emphasis from something negative to neutral and vice versa. At the same time, this technique allows the journalists to distort information and tell a lie without being caught by hiding the true meaning of the word / expression. Along with specifying the priority topics that are subject to euphemization and dysphemization, we have also revealed the dependence of the use of these tropes on the media political orientation.

Keywords: media discourse, mass media, manipulation, speech influence, euphemism, dysphemism, recipient

THE EXPRESSIVENESS OF THE MEDIA LANGUAGE OF YOUNG PEOPLE IN THE CONTEXT OF TRANSLATION

М. Ryabova

THE EXPRESSIVENESS OF THE MEDIA LANGUAGE OF YOUNG PEOPLE IN THE CONTEXT OF TRANSLATION

Abstract. The article presents the results of a study of the expressiveness of the modern youth language. The main purpose of the article is to identify the characteristic expressive features inherent in the mobile media language of young people, and the specifics of its translation.

Keywords: expressiveness, youth language, media space, communication, translation techniques, creolized text.

CATEGORIZATION OF THE EGOCENTRIC SPACE OF THE LINGUISTIC PERSONALITY IN POLITICAL DISCOURSE

T. Popova

CATEGORIZATION OF THE EGOCENTRIC SPACE OF THE LINGUISTIC PERSONALITY IN POLITICAL DISCOURSE

Abstract. The article is devoted to the study of the role of categorization of the egocentric space of a linguistic personality in political discourse based on a multi-paradigm approach to cognitive linguistics. The article describes the anthropocentric approach of research within the framework of cognitive linguistics. The author of the article identifies three groups of egocentric space. The paper analyzes the coordinates of categorization of the egocentric space of a linguistic personality in the process of structuring real reality based on the egocentric principle. On the example of speeches by former British Prime Ministers Margaret Thatcher and Theresa May the features of the speech behavior of a linguistic personality as part of the discursive space of politics are described. The work is based on such research methods as linguostatistical method, contextual analysis, linguistic modeling method, discursive method, conceptual-taxonymic analysis, correlation analysis, as well as conceptual method.

Keywords: cognitive linguistics, categorization, cognitive mechanisms, mental procedures, anthropocentrism, linguistic personality, linguistic picture of an individual, knowledge production.

PSYCHOTYPIC DETERMINANTS OF MEANINGFUL TEXT PERCEPTION: ANALYSIS OF THE SIGNS OF MESSAGE DISTORTION

<p style=”text-align: right;”><strong>T. Dugarova</strong></p>
<p style=”text-align: center;”><strong>PSYCHOTYPIC DETERMINANTS OF MEANINGFUL TEXT PERCEPTION: ANALYSIS OF THE SIGNS OF MESSAGE DISTORTION </strong></p>
<em><strong>Abstract</strong>.</em> The article discusses the psychological conditioning of verbal distortions. The author assesses the state of methodological and applied research of the problem of mental and verbal interrelation in different scientific directions. The idea of the necessity of interdisciplinary research of the discussed problem is formulated. The practical part of the article presents the results of the experimental research of adolescents’ lying. The author interprets lie as a conscious distortion of the truth, presented in the verbal form. The results of the comparative-comparative analysis of the linguistic and speech signs of the distorted (false) text depending on the author’s belonging to this or that psychotype (according to A.E. Lichko) are described.

<em><strong>Keywords</strong>:</em> psychology of lie, signs of verbal distortion, personality psychotype, speech message, semantic perception

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

M. Zarifian

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

Abstract. The topic of this study is inspired by my own personal skill in drawing cartoons, my professional experience as a cartoonist and journalist, and a profound long-term interest in exploring the communication capabilities of cartooning. In a nutshell, this article looks at how cartoons evolved as a Western branch of fine art from the stage of an artistic endeavor to achieve a deeper visual language to the deployment of cartoon capabilities with the goal of “public awareness” and as a means of visual protest during the Protestant Reformation in the early sixteenth century. From the Renaissance to the creation of the printing press, this evolution entered a new phase, focusing on the characteristics of political action. Stemming from the point that the main place and prosperous point of cartoons is in the

press, the roles and functions of editorial cartoons have been analyzed. The objective is to come up with a suitable response to the topic of why cartoons are such excellent communication vehicles. This paper tries to explain how cartoonists, as excellent communicators, continually use written and visual means among the four basic modes of communication: verbal, nonverbal, written, and visual. Following that, it will be explained how cartoons will work very efficiently when you need to convey complicated and sensitive messages or need the participation of people. According to the findings of this study, cartoons are the outcome of human beings’ careful observation, which broadens our awareness of current human beings’ predicament in the new media landscape.

Keywords: cartoon, communication, caricature, journalism, editorial cartoon, political Cartoon, Mass Media.

MANAGING THE PERCEPTION OF VERBAL MESSAGE AGGRESSIVENESS

I. Vashunina

MANAGING THE PERCEPTION OF VERBAL MESSAGE AGGRESSIVENESS

Abstract. This article presents a generalization and interpretation of experimental studies of the perception of aggressiveness of the text, conducted using the scaling method and the semantic differential method. It is established that the directed creolization of the text, which consists in adding an illustration to the verbal text with an effective potential in the aspect of aggressiveness, can affect the perception of aggressiveness of a speech message. To correct the perception of aggressiveness, both the content and the form of the illustration can be used. The image of an attack, threat of attack, dangerous and incomprehensible, potentially threatening objects increases the assessment of the aggressiveness of the text. A visual correlation of the aggressive quality was found in the form of a potentially dangerous object moving towards the viewer. It is possible to change the perception of aggressiveness by adjusting ratings on the meaningfully close scales dangerous, unfriendly, malicious, hostile, threatening, provocative, as well as on scales that showed correlation with the aggressive scale in factor structures (positive correlation with the scales hard, cold, complex, negative correlation with the scales calm, easy). Analysis of the experimental results shows that the degree of influence of directed creolization on the perception of aggressiveness of a speech message depends on the proximity of the message content to recipients: texts on topics close to recipients are subject to perception correction weaker than texts on topics far from the interests of recipients.

Keywords: aggressiveness of speech message, directed creolization, creolized text, semantic perception of text, semantic differential method

STRUCTURAL DETERMINANTS OF IDEOLOGICAL DISCOURSE IN THE CHINESE LINGUISTIC CULTURE

A. Khabarov

STRUCTURAL DETERMINANTS OF IDEOLOGICAL DISCOURSE IN THE CHINESE LINGUISTIC CULTURE

Abstract. In this publication, we will consider the problem of typological description of the structural and functional features of Chinese ideological discourse in the light of modern linguistic theories in the context of the influence of information and psychological warfare factors on modern Chinese society. The study will determine the communicative parameters of constructing a macrostructural model of ideological discourse, presented as a system of derivatives from the binary pair “topic and comment”, taking into account the totality of ethnic, psychological and socio-cultural characteristics that determine the typical features of the speech behavior of representatives of Chinese linguistic culture in the modern era. In the cognitive aspect, the macrostructure of ideological discourse is presented by us in the form of an interconnected system of reference frames and a set of associative conceptual fields, which are actualized in the deictic boundaries of the interdiscursive environment through ideologically labeled units of language. The conclusions obtained indicate that the system-forming role in the communicative dynamics of the deployment of verbal forms of representation of frame structures of consciousness can be reflected in the ethnic and cognitive model of the system of positions derived from the predicative pair “topic-comment”, and the ethno-cultural specificity of the extrapolation of ideology in China is expressed in the choice of linguistic means and communicative strategies of influence, illustrating the relevance of semantic, functional and pragmatic characteristics of ideologized discourses to the basic topic., playing the role of a propositional core in the processes of interdiscursive deployment of a communicative plan.

Keywords: discourse, ideology, linguistic culture, presupposition, verbal marker, topic, comment.

UNDERSTANDING THE WORLD BY MEANS OF CARTOONS IN MODERN MEDIA SPACE

M. Zarifian

THE BRAIN AS A CIRCUIT DEVICE

<p style=”text-align: right;”><strong>N. Petrijchuk</strong></p>
<p style=”text-align: center;”><strong>THE BRAIN AS A CIRCUIT DEVICE</strong></p>
It is shown that our brain does not “produce” or “cause” consciousness. This article presents significant results of the development of a program for the circuit implementation of a holistically interacting system of mechanisms of individual adaptivity (Bot), following the sequence of evolutionary complication of the mechanisms of the psyche. In particular, according to the author, this development confirms the validity of the philosophical assumptions formulated by J. Tony in his Theory of Integrated Information.

<em><strong>Keywords</strong>:</em> psychophysiology, difficult problem of consciousness, adaptive functions of the psyche, circuit approach, modeling of systems of individual adaptability.

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SPEECH MARKERS OF PSYCHOLOGICAL ADAPTATION OF PRIMARY SCHOOL STUDENTS TO THE SOCIAL SITUATION OF DEVELOPMENT

P. Novikova

SPEECH MARKERS OF PSYCHOLOGICAL ADAPTATION OF PRIMARY SCHOOL STUDENTS TO THE SOCIAL SITUATION OF DEVELOPMENT

In the article presented and analyzed of speech features and the process of organizing communication by a junior school student, which are objective indicators of socialization and mastering the current social situation of development. Analyzed role of an adult (first a parent, then a teacher) in the development of communicative competence; a detailed definition of the concept of a speech marker in the context of speech impact is given, specific speech markers of successful mastering of sociocultural experience are highlighted.

Keywords: speech markers, social situation of development, joint activity, theory of speech activity.