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PORTRAIT OF A PROFESSIONAL LANGUAGE PERSONALITY OF A MODERN RUSSIAN COPYWRITE

M. Zakharova

PORTRAIT OF A PROFESSIONAL LANGUAGE PERSONALITY OF A MODERN RUSSIAN COPYWRITE

The article is devoted to the study of the linguistic personality of a modern copywriter, formed and functioning in the Russian language space. We study the conditions in which the sphere of professional language of copywriters was formed. The article describes the peculiarities of perception of the language space and language material by modern Russian-speaking copywriters, as well as the key factors of professional deformation of the linguistic picture of the world in this professional sphere. In the process of the research, the author comes to the following conclusions: the formation of professional language consciousness of a modern Russian-speaking copywriter working in the Russian information field is strongly influenced by American language thinking, which leads to a significant deformation of the language consciousness of a native Russian speaker who works in this professional field. However, at this point, it seems possible to argue that under the influence of the dynamics of the overall linguistic situation in Russia is planned the stabilization of the professional language field of copywriting in the framework of the actual Russian language mentality and gradual assimilation of English language content by the Russian language field.

Keywords: professional linguistic personality, copywriting, impact text, professional deformation, linguistic mentality.

 

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Extract from the register of registered media dated May 23, 2019, El N FS77-75769, issued by the Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor)