Ryabova M.E., Zubkova Y.V.
E. F. TARASOV’S METHODOLOGICAL APPROACH TO THE ANALYSIS LINGUISTIC PERSONALITY OF A BLOGGER IN THE DYNAMICS OF THE NETWORK MEDIA SPACE
Abstract. The linguistic personality of the blogger is updated, included in the digital media space, the communicative boundaries of which are leveled. The blogosphere is considered as a type of communication in virtual reality, which has a specific impact on the linguistic consciousness and worldview of all participants in communication. Interactive technologies of modern media draw the mass audience into the blogosphere, invisibly divided into white and gray parts, the communicative implicatures of which are not recognized by the recipient. A nonlinear cultural matrix of the blogosphere has been identified, formed randomly by the linguistic personality of the blogger, drawing the recipient into the field of its influence. The key aspects of the blogger’s linguistic personality are identified through the prism of his speech activity, including the conjugacy of the concepts of “linguistic consciousness” and “linguistic personality”. Conclusions are drawn about the significant influence of the blogosphere on the picture of the world and the linguistic consciousness of the collective subject, which poses a danger of irreversibility of the individual’s value orientations.
Keywords: linguistic personality, linguistic consciousness, blogger, media space, blogosphere.