S. Myskin
GENERALIZATION STRATEGY AS A FACTOR OF COMMUNICATION CONFLICTOGENICITY
Abstract. The article presents the methodological foundations of the problem of conflictogenicity of communication. Communication is considered integral to joint activities. Generalization is considered as a key factor of conflictogenicity. The author proposes a fundamentally different psychological mechanism of generalization from the development of thinking and consciousness proposed by traditional psychology. Generalization in professional communication is carried out in the following sequence: from the concept, through the representation and to the sensory image and back. As an example, the strategy of speech influence by the SPIN method used by managers in large sales is considered. The leading sign of overcoming the conflict of communication is the phenomenon of common consciousness of subjects, manifested in the adoption of a common goal of joint activity.
Keywords: generalization, joint activity, communication, speech influence, community of consciousness.