D. Ian
POLITICAL MYTH IN THE CONTEXT OF BLOGOSPHERE
In the article the author made an attempt to determine the role of the political myth in the modern Russian blogosphere. Every political action is based on a myth. The stimulation of society to any political action occurs due to the transmission of this myth. The use of myth refers the individual to those concepts and attitudes that he considers correct. The relevance of the article is due to the transition of real political life into virtual reality. The blogosphere becomes a platform for stimulating political reality, bloggers, influencers, image of political people are the sources of translation the new reality. Information is disseminated, the process of forming a political image and the selection and consolidation of its electorate is carried out by the agency of tools of the blogosphere. Thus, there is increasing need to study the political myth in the context of blogosphere.
Key words: political myth, political mythology, blogosphere, popular consciousness.