<p style=”text-align: right;”><strong>K. Ursul, V. Ursul</strong></p>
<p style=”text-align: center;”><strong>MODELING THE DYNAMICS OF THE SPEECH PORTRAIT OF A MODERN POLITICIAN PERSONALITY</strong></p>
<em>Abstract</em>. The article analyzes the principle of dynamic language impact on the audience in the process of public speeches of politicians in order to achieve their communicative goals and objectives. The analysis reveals the details of the speech portrait of the politician’s personality. At the same time, on the example of specific political figures, aspectual manifestations of a linguistic personality in various situations of political interaction are considered, and temporal manifestations of a linguistic personality in the speeches of political figures are studied in detail. Thus, in the course of the analysis, when forming and describing the dynamics of the interaction between the components of the speech portrait of a politician, the authors identify, along with the static elements of the language portrait, a number of elements of a dynamic nature. As a result of the study, based on modern politicians speeches, scientists are building a universal framework for a dynamic model of a speech portrait of a modern politician, the essence of which is that it combines on one platform a kind of dichotomy of the speaker’s personal characteristics that constantly confront each other thus creating a unique combination of interaction of individual psychological characteristics of a person with a number of cumulative extralinguistic factors in given situations of communication.
<em>Key words:</em> speech portrait, political discourse, political text, politician’s image, communicative function.
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