Yu. Pogrebnyak, A. Bodrikov
DIACHRONIC TRANSFORMATION OF THE SEMANTIC STRUCTURE OF CONCEPTS IN RUSSIAN LINGUOCULTURE
Annotation. In modern Russian linguoculture, some traditionally distinguished concepts have developed new semantic characteristics, pushing the traditionally distinguished semantic features into the background. Meanings that are significant in the conditions of modern life and reflect the trends of modern culture come to the fore. The analysis of Internet statuses has shown that the transformation of the semantic structure of concepts in modern linguoculture is in accordance with the trends of modern culture. The change in the structure of concepts is influenced by the ideas of postmodernism. The characteristics of postmodernism “seep” into the structure of the concept, such as, for example, the devaluation of values and norms; artificiality, anti-hierarchical (chaotic), superficiality and lack of deep meaning; excess copying (plagiarism, unoriginality); pluralism of opinions, attitudes, etc.; uncertainty in everything; eclecticism; multiple interpretations (multiple interpretations); kitsch, shocking; irony (cynicism, ridicule); parody; marginality; fragmentation (attention to details, lack of synthesis, collapse of meta-projects); denial of “old knowledge” and lack of new knowledge; formation of virtual reality, life among simulacra; “death” of the author (creativity as a citation and replica of an existing one).
The considered features of postmodernism are present in the structure of the concepts considered by us, changing the semantics of the latter in accordance with the requirements of modernity. Basically, the value component of the concept undergoes transformation. Modern Russian people are mainly interested not in the conceptual, or even figurative aspect of phenomena and objects, but in their assessment, their value for society. And this is natural, since modern culture allows for a multiplicity of interpretations of phenomena and meanings.
Keywords: concept, Russian linguoculture, value component, Internet status, modern culture.