M. Kitaeva
DIGITAL ALIENATION OF PERSONALITY IN THE ERA OF INFORMATIZATION
Annotation. One of the key problems of modern man is the problem of digital alienation. Digital alienation arises in an industrial society, the main characteristic of which is the interchangeability of its members, in a digital, media society in which information technologies form a new value-semantic field of interactions of communication participants among themselves. The digital society forms two new classes in the field of work that have similarities and differences: the precariat and freelancers. The precariat, as a rule, is regarded as a class that exhibits digital alienation – alienated from itself, its values and needs, alienated from other people, from society as a whole, being the subject of difficult communication. Successful freelancers are regarded as high-level professionals who have overcome digital alienation, difficult communication, highly personally and communicatively competent. It is suggested that the possibility of overcoming digital alienation is associated with the emergence in modern society of a new approach to education and self-education – an integral approach. The integral approach is implemented as learning and self-learning throughout life and manifests itself in a number of aspects: spatial, communicative, personal, ideological, ontological. Integral self-education is implemented through coaching and self-coaching training. The forms of coaching and self-coaching are considered as ways of introducing the approach of integral education into the sphere of social interaction of a modern person, as well as the possibilities and features of their application to overcome digital alienation.
Keywords: digital alienation, integral education, precariat, freelance, coaching.