M. Ryabova, A. Elyasov
TYPES OF MODERN INTERNET ADVERTISING AND ITS ROLE IN DECISION-MAKING
Abstract. The article considers the main types of Internet advertising and their influence on the potential recipient. The relevance of the research is determined by the advertising text phenomenon, which has firmly and permanently entered a modern person life, which requires a constant study of advertising perception specifics by the target audience. The main ways of implementing illocutionary goals in English-language advertising communication on the Internet are revealed. The conclusion is made about the types variety, advertising activities forms that have no analogues in terms of their impact due to their specificity.
Keywords: Internet, advertising, specifics of communication, impact, perception.